Veritas Print Media has formally announced its global launch and a commitment to drive radical transparency and evidence-based, verifiable data in the context of certified, high-performance, Sustainable alternatives to traditional petroleum-based and chlorine-heavy substrates.
Daniel Watts, CEO of Veritas Print Media, says: “For too long, the print industry has been forced to navigate a maze of vague environmental claims. Veritas was founded to bring integrity back to the supply chain. We aren't just selling media; we are providing the evidence that allows brands to prove their Sustainability claims are genuine.”
Veritas has prioritised the elimination of what it calls ‘the toxic trio’ of traditional print: PVC, Chlorine, and Phthalates. By partnering with innovators like BIOND, Veritas is introducing 100% plant-based, biodegradable self-adhesive films that serve as direct, drop-in replacements for traditional vinyl. These materials offer a path for global brands to reduce their Scope 3 emissions and eliminate the toxic dioxins associated with PVC disposal.
Ashley Playford-Browne, has joined Veritas as Category Manager.With a presence already spanning Australia, New Zealand, South Pacific, Asia, the Middle East, and North America, Ashley Playford-Browne, has also joined Veritas as Category Manager. He adds: “Brands are under immense pressure from both regulators and consumers to prove their green credentials. But Veritas provides the technical infrastructure and the certified materials that make that proof possible.”
Veritas Print Media is a global supplier of evidence-based sustainable print solutions, dedicated to providing chemically responsible, high-performance media supported by transparent data and independent certification.
