The self-professed ‘Oscar’ event of the Asian signage industry - Sign China (1-3 March at the Shenzhen Convention & Exhibition Center in Futian) – is now just weeks away and the organisers are urging visitors to take advantage of the event’s unique four-in-one event. This year, Sign China has fully integrated LED CHINA, Digital Printing China and Digital Signage China, to create a single powerhouse event under one roof, offering visitors a truly comprehensive view of the entire signage ecosystem.
The new-look showcase event aims to ‘unlock a new frontier: where AI, Metaverse, and traditional signage come together’. Acknowledging that the integration of digital technology to create immersive experiences is already revolutionising commercial spaces, Sign China 2026 and its co-located events will showcase how concepts like the Metaverse and AI are opening new avenues for branding and customer engagement, including AI-driven digital humans, naked-eye 3D immersive environments, and other avant-garde advertising technologies, setting trends for cultural exhibitions, retail spaces, outdoor advertising, and more.
Whilst more traditional signage vehicles, like illuminated signage and boxes, storefront signage, visual merchandising and POP, exhibition equipment, LED lighting, sign-making equipment, smart inkjet printing and creative materials/panels, will remain front and centre of the exhibition, these will now be complemenmted by exciting new digital advertising exhibits, such as AI avatars, metaverse/commercial displays, digital signage, LED/3D/transparent screens, kiosks, projection and cultural tourism equipment.
The event will also see the introduction of two special landmark features:
A world-first Global Sports, Esports, XR & Sound-Light-Visual (SLV) Symposium Pavilion, which will include 50+ large-scale projects and feature 130+ leading international brands unveiling new products.
The Metaverse Innovation Award, guided by the China Electronic Video Industry Association and to be presented on-site for the most innovative integrations of Metaverse concepts with signage and display technologies.
Sign China 2026 organisers say: ‘These two initiatives serve as a strategic gateway for global sign professionals to tap into high-growth sectors, like sports, esports, entertainment, and the metaverse, by connecting traditional signage expertise with immersive, experience-driven technologies’.
- VIP registration to this huge Sign China 2026 event is still available and includes:
- priority entry to all exhibition halls.
- access to an exclusive VIP Lounge with complimentary refreshments
- personalised business matchmaking services
To apply, please visit Sign China 2026
