Keypoint Intelligence, a global leader in data, market intelligence, and testing for the digital imaging and print industry, has released two new forecast reports analysing the global wide-format print market through 2029. These studies examine how print volume, technology adoption, and application value are shifting across regions and production environments.
Johnny Shell, Senior Principal Analyst, Wide Format Printing at Keypoint Intelligence, says: “Wide format printing is becoming more focused and more disciplined. Growth is concentrated in specific technologies and applications, and understanding those shifts is critical for vendors and suppliers planning their next moves.”
The reports - the 2024-2029 Global Wide Format Print Forecast and the 2024-2029 Wide Format Value of Print Forecast, show a market that continues to grow selectively, with performance increasingly shaped by application mix and technology choice rather than overall print volume alone.
The Global Wide Format Print Forecast analyses hardware placements and print volumes across major ink technologies, highlighting changes in production behaviour and workflow priorities. The Wide Format Value of Print Forecast examines how print value is distributed by application and region, providing insight into where revenue opportunities are strengthening or softening.
Together, the reports highlight:
- increased emphasis on productivity and output efficiency
- diverging growth patterns across regions and applications
- ongoing shifts in technology and application mix
Shell continues: “The wide format market is evolving quickly, driven by new applications, sustainability requirements, and ongoing technology innovation. Our wide format advisory services equip OEMs and technology providers with the market intelligence and strategic guidance needed to strengthen product portfolios, identify growth opportunities, and stay ahead in a competitive and rapidly changing environment.”
Specific trends highlighted by the reports include:
- the expansion of applications across décor, signage, textiles, and packaging;
- advancements in inkjet, substrate, and finishing technologies;
- increasing demand for eco-friendly inks and sustainable materials;
- growing integration of automation and software for faster, leaner workflows.
