VISA (Visual Industries Suppliers Association) have announced that its next VIIE Sydney show will be held alongside the POPAI show during October 22-24th October 2009. The plan has been endorsed by Image magazine who partner with VISA in the running of the VIIE show.
Peter Harper, GM of the VISA organisation said that, "Whilst both shows will run as separate events, I am enthusiastic that delegates registered to attend either the VISA’s VIIE show or the POPAI’s Marketing at Retail Expo 2009 will now be able to access both shows, clearly increasing the benefits afforded to all who attend this major event."
POPAI’s CEO Tom Harris agrees believing that this initiative by VISA and POPAI will bring a whole new clientele to both events with POPAI’s audience of Retailers, Shopping Centre Operators, FMCG & Retail Brands, Media, Design & Advertising Agencies joining those from VISA’s Graphic, Sign, Printing and Engraving Industries.
Both organisations are keenly aware that 2009 will bring many challenges to their members and strongly believe that their decision to co-locate their show’s for 2009 will greatly increase the benefits and business advantages flowing from this significantly larger event directly to their members and exhibitors.
POPAI
http://www.popai.com.au/
