Chief Media launched an innovative product at Printex, a framed sign that turns into a mirror when approached by a person.
It all works with a sensor embedded into the bottom of the frame of course, but the simplicity of the idea does not detract from the marketing potential that the product has, especially in public areas and perhaps wash room facilities in particular.
The poster is backlit and can be easily changed.
Chief Media Pty Ltd
http://www.chiefmedia.com.au/
