The sheer size of the Chinese market and its red-hot economy combine to make it one of the most exciting global markets for wide format printing systems. The printing industry in China is growing at a much higher rate than more mature economies such as North America, Japan, or Western Europe. This growth presents significant opportunities as well as threats for vendors and service providers.
InfoTrends (in the US) is launching a comprehensive study of the Chinese wide format printing market entitled “China’s Wide Format Graphics Market.” This study will enable InfoTrends subscribers to gain a solid understanding of China’s market structure, the opportunities it presents, and how to make more informed decisions about China in the years ahead.
“Our initial market research shows that investment plans are strong for wide format graphics equipment in China,” commented Tim Greene, a Director at InfoTrends. “A recent survey of 388 print service providers shows that 35% are planning to invest in new equipment by 2008. This clearly represents a strong opportunity for wide format digital graphics hardware manufacturers.”
Research for the study will include a combination of secondary and primary sources to determine the barriers and market requirements for wide format printing systems in China. InfoTrends will conduct approximately 250 structured surveys with print providers, 15 in-depth interviews with end-users, and 15 interviews with global and domestic hardware and supplies manufacturers. This research will be critical in assessing the current state and strategic direction for wide format operations, including size, brand share, product requirements, and perceptions about unmet market needs and emerging opportunities.
For more information on the study or to sign up as a participant, please contact Scott Phinney at +1 781 616 2100, ext. 123 or scott_phinney@infotrends.com. Early subscriber discounts are available through August 31st.
InfoTrends
www.infotrends.com.
