Presented by GAMAA and PIAA, PrintEx11 proved a success attracting a high percentage of decision makers and business owners with more than 7000 professionals visiting PrintEx11 at Sydney’s Darling Harbour in May.
PrintEx is the second largest print and graphic media trade show in Australia (PacPrint is the largest, and is also co-presented by GAMAA). Figures from PrintEx11 demonstrate the majority of visitors were CEOs/Managing Directors/Business Owners (31.3%), or in senior management (19.5%). Marketing and sales people represented 13.2% of visitors and both commercial offset (15%) and digital printing businesses (15.1%) were evenly represented.
The majority of visitors to the Show were from NSW (72.5%), but there was a solid interstate contingent with all states represented (22.1%). The Show also attracted visitors from overseas including New Zealand and the Pacific Islands.
2011 was the first time PrintEx11 co-located with Visual Impact Image Expo (VIIE). Ian Martin, GAMAA President said working with VISA, the VIIE organisers, was part of GAMAA’s commitment to furthering relationships with other industry associations and bodies to develop strategies for sustainability.
“By presenting these two shows in the one location visitors were able to maximise their time and gain a greater understanding of the reach of the industry and future directions and opportunities,” he said.
On behalf of the GAMAA members, Martin said the Association was very pleased with the outcome of PrintEx11 where GAMAA members once again were the largest exhibiting group with 52% of the floor space.
“Trade shows are one of the most important marketing and brand awareness tools we have in this industry. The success of PrintEx11 demonstrates that we have a winning formula that is designed to benefit both suppliers and their customers in finding the right solutions for a sustainable future.”
Martin also said the products that were of most interest to PrintEx11 visitors could be viewed as a barometer for the industry. “This year digital media and digital printing presses were nominated as the top two products of interest to visitors, which is indicative of the growth in digital platforms. Design and colour management solutions were also areas that attracted considerable interest”.
Congratulating the PrintEx11 Board on the running of the Show and on its innovative approach to marketing, Martin said, “This year the PrintEx11 Board introduced the Power of Print which was designed to showcase what can be done with print and to demonstrate how print fits into the marketing mix. I believe this campaign was successful in terms of attracting more design and marketing focused visitors and it is a concept that we will consider building on for future shows”.
Printex 11
www.printex.com.au
