The new brand has been designed to clearly reflect the vision and values of the OOH industry and to represent the power of the OOH medium.
"The industry values openness, integrity, innovation and creativity and the new brand strongly positions the look of the OMA and MOVE in line with these values", said Charmaine Moldrich CEO of the OMA.
The new look, developed by MOON Communications has been created to be more representative of what the OMA is today. That is an organisation representing an industry that is growing; an industry which has launched a world first audience measurement system; and an industry that has the confidence of media buyers and advertisers.
"We wanted a brand that portrays the OMA and its members as the contemporary and progressive industry we are in Australia", said Moldrich.
"The OOH industry underwent a major brand and cultural overhaul in 2010, not only with the MOVE but also through industry growth. We feel that it’s now time to communicate, to our audiences and constituents, with a brand that reflects who we are today," said Moldrich.
As part of the brand review, the OMA will overhaul its OMA and MOVE websites in the coming months to include the new look, user friendly functionality and information rich content detailing the power of the outdoor industry.
"The industry values openness, integrity, innovation and creativity and the new brand strongly positions the look of the OMA and MOVE in line with these values", said Charmaine Moldrich CEO of the OMA.
The new look, developed by MOON Communications has been created to be more representative of what the OMA is today. That is an organisation representing an industry that is growing; an industry which has launched a world first audience measurement system; and an industry that has the confidence of media buyers and advertisers.
"We wanted a brand that portrays the OMA and its members as the contemporary and progressive industry we are in Australia", said Moldrich.
"The OOH industry underwent a major brand and cultural overhaul in 2010, not only with the MOVE but also through industry growth. We feel that it’s now time to communicate, to our audiences and constituents, with a brand that reflects who we are today," said Moldrich.
As part of the brand review, the OMA will overhaul its OMA and MOVE websites in the coming months to include the new look, user friendly functionality and information rich content detailing the power of the outdoor industry.
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Outdoor Media Association of Australia
www.oma.org.au
