Good news for readers and advertisers of the industry's most widely read publication. Webaliser recorded a new record worlwide readership for our on-line magazine - 56246 for the month of November. To get a readership figure for our own region, we must deduct about 12-15% which is generated by search engines finding us, that leaves us with approximately +/-47809 readers in November for the Australia and New Zealand region. This brings our new monthly average readership to 45821 total and +/-38948 for our region.
In addition to that good news, Wide Format Online has invested some serious money in database list development. We added just over 4000 commercial printers to our newsletter database in early December. Unfortunately not all the 4000+ turned out to be new since our system picked up just over half as being duplicates of the recipients we already had on the system. Our list now stands at just under 9500 people in the graphic arts industry. As the list is used at least twice a week for our newsletter distribution, it will become honed to only those that have an interest in wide format printing.
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A screen dump of the Webaliser report taken on the 2nd December. |
Brian Stickland, publisher of Wide Format Online said 2012 will bring more innovations to our magazine, all designed to further the usefulness of the publication to the industry. "In addition we hope to add another 5000 wide format readers by the end of 2012," he said.
Wide Format Online magzine
www.wideformatonline.com
