Mike Battersby, marketing manager at Fujifilml said, "The updated brand image makes the most of the euromedia qualities of innovation, quality and reliability as well as environmental responsibility and transparency, and is now supported by a new ‘Gecko’ mascot, already familiar to many people from Fujifilm’s innovative WonderTack product."
“Our euromedia products are innovative and in continual development. That is exactly what our logo also needs to reflect and why we thought it was the right time to give the logo and our whole brand image a new, innovative and more modern look.”
The lettering of the logo remains the same, but the colours have been changed: now a fresh modern green accompanied with a mid-range blue. “Choosing the colour green in particular was very important to us, because our portfolio is becoming ever ‘greener’. We have developed a wide range of PVC-free print media and materials and a lot of the products also carry an Oeko-Tex or PEFC certificate,” continues Mike. “This area is constantly expanding, and we wanted to send a very clear message: for Fujifilm and euromedia, sustainability is the future.”
Supporting the new logo with a mascot that everyone knows and relates to already was also an obvious solution. Comments Mike: “The search for a mascot to represent the brand quickly ended with the Gecko. It symbolises the colour vibrancy associated with prints produced using euromedia products, and adds another dimension to our innovative and creative brand.”
Clarity and structure
Creating a clear portfolio to make it easier for customers to find their way around the euromedia range of over 650 products, and at the same time offer a solution for every application, was also a key objective as part of the redesign of the logo and brand. It is one of the most important jobs for David Radtke, euromedia product manager at Fujifilm. “A simple and clear product portfolio, supported with easy to use media guides and information, are part of the philosophy behind euromedia, and we are constantly reviewing these aspects of the range. The redesign of the brand logo has also given us the opportunity to look at things afresh, and we will be introducing the results of this work soon.”
While some things are changing, others are staying the same: euromedia will continue to represent Fujifilm’s distinct and innovative media brand. Explaining the bond between company and brand, Mike Battersby says, “In Fujifilm, euromedia has an extremely reliable and trusted company behind it. That is something we want to reinforce even more strongly in the future.”
euromedia
www.euromedia.eu.com.
FujiFilm Sericol
www.fujifilmsericol.com.au
“Our euromedia products are innovative and in continual development. That is exactly what our logo also needs to reflect and why we thought it was the right time to give the logo and our whole brand image a new, innovative and more modern look.”
The lettering of the logo remains the same, but the colours have been changed: now a fresh modern green accompanied with a mid-range blue. “Choosing the colour green in particular was very important to us, because our portfolio is becoming ever ‘greener’. We have developed a wide range of PVC-free print media and materials and a lot of the products also carry an Oeko-Tex or PEFC certificate,” continues Mike. “This area is constantly expanding, and we wanted to send a very clear message: for Fujifilm and euromedia, sustainability is the future.”Supporting the new logo with a mascot that everyone knows and relates to already was also an obvious solution. Comments Mike: “The search for a mascot to represent the brand quickly ended with the Gecko. It symbolises the colour vibrancy associated with prints produced using euromedia products, and adds another dimension to our innovative and creative brand.”
Clarity and structure
Creating a clear portfolio to make it easier for customers to find their way around the euromedia range of over 650 products, and at the same time offer a solution for every application, was also a key objective as part of the redesign of the logo and brand. It is one of the most important jobs for David Radtke, euromedia product manager at Fujifilm. “A simple and clear product portfolio, supported with easy to use media guides and information, are part of the philosophy behind euromedia, and we are constantly reviewing these aspects of the range. The redesign of the brand logo has also given us the opportunity to look at things afresh, and we will be introducing the results of this work soon.”
While some things are changing, others are staying the same: euromedia will continue to represent Fujifilm’s distinct and innovative media brand. Explaining the bond between company and brand, Mike Battersby says, “In Fujifilm, euromedia has an extremely reliable and trusted company behind it. That is something we want to reinforce even more strongly in the future.”
euromedia
www.euromedia.eu.com.
FujiFilm Sericol
www.fujifilmsericol.com.au
