Esko takes its packaging supply chain colour management offerings to the next level through a partnership with X-Rite/Pantone, the global leader in colour science and technology. Visitors to the Esko stand at drupa 2012 (Hall 8b, stand A23) will experience a colour management workflow that encompasses the entire packaging supply chain and ensures first-time-every-time colour integrity.
“Market research consistently reveals that consumers use the colour and shape of a package to recognize and select the product they want when shopping,” says Geert De Proost, Director Software Engines for Esko. “That is why brand owners are so concerned about an accurate representation of package colours. For the same reason, we decided to implement support for PantoneLIVE™ from X-Rite/Pantone in our workflow. PantoneLIVE delivers an end-to-end solution that, for the first time, addresses the needs and requirements of every single discipline within the packaging supply chain. This means that the brand manager will see an accurate representation of on-press colour early in the design process, while converters can be assured of first-time-right colour proofing and easy-to-match colour on press. This sets the right expectations from the beginning of the process and has the potential to significantly reduce time to market.”
Accurate and consistent colour data throughout the packaging supply chain
Esko's Colour Engine, the central colour database to manage colour and device profiles, is the enabling technology to support the PantoneLIVE colour management process across the prepress packaging workflow. The combination of PantoneLIVE spot colour profiles with Esko’s unique and patented spectral ink model provides absolute accuracy and predictability for spot colour simulation. This is a winning combination at the basis for a breakthrough colour workflow in the packaging supply chain.
All supply chain stakeholders can access the Colour Engine from within their preferred application:
• For designers, Ink Manager and Esko Viewer are PantoneLIVE-enabled plug-ins inside of Adobe® Illustrator® and Adobe® Photoshop®.
• For prepress professionals, PackEdge, ArtPro, Automation Engine and WebCenter all connect to the same colour data for editing, previewing and proofing purposes.
• FlexProof creates accurate and achievable hardcopy inkjet proofs, either locally or remotely, based on PantoneLIVE spot colour profiles.
• Brand Owners can use the PantoneLIVE portal to manage digital brand colour standards.
• Printers and converters will access the exact same colour references to use in X-Rite Ink Formulation Software.
The Esko Colour Engine is the central colour management software that brings about consistent colour across the packaging and print supply chain. In combination with the PantoneLIVE colour database, the Colour Engine Pilot provides the perfect tool set for creating and maintaining critical brand colours, creation of spot colour profiles and other colour conversion settings. The Colour Engine maintains consistency throughout the production environment by ensuring that every application and operator works with the same colour critical data.
”PantoneLIVE delivers colour DNA based on real ink, on real substrates with real printing processes for predictable, repeatable results,” explains Dr. Sonia Megert, vice president of the Pantone digital business unit at X-Rite/Pantone. “We are very pleased to have Esko, the leading packaging workflow software provider, endorse and recognize the value of PantoneLIVE. Esko plays a key, strategic role in the digital ecosystem that surrounds PantoneLIVE.”
“This is the first time that the same digital ink specification can be used throughout the entire packaging supply chain,” concludes De Proost. “It guarantees consistent colour reproduction from design through production, a goal that has been difficult to achieve in the past. Integration of Colour Engine in PantoneLIVE changes the game. We are excited to support PantoneLIVE's end-to-end colour workflow at drupa 2012.”
Esko Artwork
www.esko.com
“Market research consistently reveals that consumers use the colour and shape of a package to recognize and select the product they want when shopping,” says Geert De Proost, Director Software Engines for Esko. “That is why brand owners are so concerned about an accurate representation of package colours. For the same reason, we decided to implement support for PantoneLIVE™ from X-Rite/Pantone in our workflow. PantoneLIVE delivers an end-to-end solution that, for the first time, addresses the needs and requirements of every single discipline within the packaging supply chain. This means that the brand manager will see an accurate representation of on-press colour early in the design process, while converters can be assured of first-time-right colour proofing and easy-to-match colour on press. This sets the right expectations from the beginning of the process and has the potential to significantly reduce time to market.”
Accurate and consistent colour data throughout the packaging supply chainEsko's Colour Engine, the central colour database to manage colour and device profiles, is the enabling technology to support the PantoneLIVE colour management process across the prepress packaging workflow. The combination of PantoneLIVE spot colour profiles with Esko’s unique and patented spectral ink model provides absolute accuracy and predictability for spot colour simulation. This is a winning combination at the basis for a breakthrough colour workflow in the packaging supply chain.
All supply chain stakeholders can access the Colour Engine from within their preferred application:
• For designers, Ink Manager and Esko Viewer are PantoneLIVE-enabled plug-ins inside of Adobe® Illustrator® and Adobe® Photoshop®.
• For prepress professionals, PackEdge, ArtPro, Automation Engine and WebCenter all connect to the same colour data for editing, previewing and proofing purposes.
• FlexProof creates accurate and achievable hardcopy inkjet proofs, either locally or remotely, based on PantoneLIVE spot colour profiles.
• Brand Owners can use the PantoneLIVE portal to manage digital brand colour standards.
• Printers and converters will access the exact same colour references to use in X-Rite Ink Formulation Software.
The Esko Colour Engine is the central colour management software that brings about consistent colour across the packaging and print supply chain. In combination with the PantoneLIVE colour database, the Colour Engine Pilot provides the perfect tool set for creating and maintaining critical brand colours, creation of spot colour profiles and other colour conversion settings. The Colour Engine maintains consistency throughout the production environment by ensuring that every application and operator works with the same colour critical data.
”PantoneLIVE delivers colour DNA based on real ink, on real substrates with real printing processes for predictable, repeatable results,” explains Dr. Sonia Megert, vice president of the Pantone digital business unit at X-Rite/Pantone. “We are very pleased to have Esko, the leading packaging workflow software provider, endorse and recognize the value of PantoneLIVE. Esko plays a key, strategic role in the digital ecosystem that surrounds PantoneLIVE.”
“This is the first time that the same digital ink specification can be used throughout the entire packaging supply chain,” concludes De Proost. “It guarantees consistent colour reproduction from design through production, a goal that has been difficult to achieve in the past. Integration of Colour Engine in PantoneLIVE changes the game. We are excited to support PantoneLIVE's end-to-end colour workflow at drupa 2012.”
Esko Artwork
www.esko.com
