The Out-of-Home (OOH) industry has started the year well, posting its ninth consecutive quarter of growth of 4% in the first quarter of 2012, an increase in sales revenue to $117.3 million, up from $112.9 million for the same period in 2011.
The industry ended 2011 with overall growth of 3.5% on 2010.
Charmaine Moldrich, CEO of the Outdoor Media Association (OMA) said, “We are very pleased with the steady growth the industry is experiencing, which has seen us post increases in revenue since the first quarter of 2011.”
“We are in the enviable position of being on 24/7, delivering messages to mass audiences.
This is making OOH increasingly relevant in today’s market where media channels are becoming more fragmented. We are cost effective and can prove our outstanding results to clients through MOVE (Measurement of Outdoor Visibility and Exposure). We also understand that people’s media consumption habits are changing and we are embracing new technologies that help drive great outcomes for advertisers.”
All categories across the sector have performed well in the first quarter of 2012:
Roadside Billboards (over and under 25 square metres) $43.8 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) $43.0 million
Transport (including airports) $19.3 million
Retail $11.1 million
Outdoor Media Association of Australia
www.oma.org.au
