HP is one of the show's largest exhibitors which they say reflects HP’s industry leadership in high-quality, versatile and productive colour-printing solutions.

New solutions and media offerings for HP Designjet and Scitex large-format printing customers extend beyond traditional signage to produce high-value applications, such as décor, textiles, traffic signage and packaging.

HP is showing a white ink kit and an automatic loader for the HP Scitex FB7500 and FB7600 industrial presses, and a new cloud-based version of HP SmartStream Production Analyzer for automatic monitoring of HP Scitex production operations.

Since introducing the industry’s first latex inks for large-format printers at drupa 2008, HP has installed more than 11,000 latex printers worldwide and produced more than 54 million square meters of printed material. HP Latex Technologies also have helped PSPs enter new markets, such as wall coverings, textiles and traffic signage. Today, HP added a platen cover for the newest HP latex printers – HP Designjet L26500 and L28500 – that improves loading of textile media for the production of high-value soft signage and temporary textiles.

In addition, HP said it is working with leading media suppliers to co-develop new media with ColorPRO Technology that will be available next year. From coated papers to textiles and films, media products with ColorPRO Technology are designed together with HP inks and printers to optimise printing system performance.

New FSC-certified photo and technical papers demonstrate support for responsible forest management worldwide and give PSPs a competitive advantage with environmentally conscious customers.

MIS, Workflow and finishing solutions
PSPs can see how HP’s leading IT expertise creates efficient and powerful computing environments for PSPs with server and software solutions from the HP Exstream, HP Hiflex and HP SmartStream product lines.

HP Hiflex is HP’s latest addition of industry solutions, following the company’s acquisition of Hiflex in 2011. The HP Hiflex Web-to-Print solution creates user-friendly, online storefronts that can help PSPs attract new business and clients. Based on Drupal open source content management, the customisable web-to-print solution integrates into existing production environments. HP also is announcing a new version of HP Hiflex Web-to-Print for large-format sign and display applications.

The HP Hiflex MIS Solution helps PSPs improve production efficiency by automating processes involved with creating quotes, orders, invoices, job tickets, delivery notes, shipment labels and more. A standalone HP Hiflex MIS offering is available for PSPs to integrate production and management operations into an easy-to-use, cloud-based solution for increased productivity and profitability.

HP Australia
www.hp.com.au

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