The course, covering social media, data management and creating marketing campaigns, has been developed for printing companies by Printing Industries in conjunction with the Australian Direct Marketing Association (ADMA).
Printing Industries' National Manager, Commercial Services, Ian Walz, said the pilot one-day course will be held in Sydney on Tuesday 26 June.
“Our intention is to deliver the course across Australia as we believe it provides the ‘missing link’ many print companies need to provide the value-add services that would be of interest to their customers,” he said.
“Printing companies increasingly face major challenges with determining how to stay relevant and profitable in a price-sensitive, digital marketing age.
“We have developed this intensive course to explain not only what to do but also how to do it and so be able to capitalise on the opportunities that currently exist.”
The course will cover:
Capitalising on marketing opportunities
The Essentials of Success for your client's campaign
Getting cut-through with mail
Success with email
Website landing pages
Data techniques
Social Media
Printing Industries' National Director, Communications and Marketing, Joe Kowalewski, said that printing companies were often the first point of contact for business promoting their goods and services.
“The printing company/ marketing services provider model is increasingly becoming a profitable model for companies able to provide services in addition to printing,” he said.
“From the feedback we have received, it is evident many more companies want to expand their business model into new media areas but are uncertain about how to do it or what may be involved.
“The course is designed to fill-in some of the gaps and provide the knowledge necessary to move forward and develop the services that printers’ clients may want or be currently sourcing elsewhere.”
Course enrolment is $595 for Printing Industries members and $745 for non-members. There will be a 15% discount for companies who have five or more attendees. The discount will be refunded after the event.
Click here for more information. Click here to register online.
Printing Industries Association of Australia
www.printnet.com.au
