The PQ Media Global Digital Out-of-Home Media Forecast 2012-2016 5th Edition has been expanded to 28 digital-forward countries in 4 regions to help executives worldwide better gain perspective, identify and assess growth opportunities, and advance their strategic initiatives in digital out-of-home (DOOH).
Total worldwide DOOH revenues increased 15.3% to $6.97 billion in 2011, driven primarily by the robust Asia-Pacific (APAC) region, the largest and fastest-growing of the four major regions, PQ Media estimates. The report provides exclusive Tables of global revenue and growth by region and market for 2011 and 2016, by digital place-based networks (DPN) and digital billboards (DBB) platforms.
The PQ Media Global Digital Out-of-Home Media Forecast series is the only comprehensive source to provide actual and forecast spending, growth and trends data across both digital out-of-home (DOOH) media sectors - digital place-based networks (DPN) and digital billboards (DBB) - as well as a breakout in the U.S. of the 9 categories within the sectors including, cinema, retail, corporate & healthcare, entertainment & education and transit in DPN, and roadside, transit, entertainment and retail in DBB. This is the 5th edition of Global Digital-Out-of-Home Media Forecast, which adds value to and updates data from the previous four editions published in 2007, 2008, 2009 and 2011.
This year's edition analyzes actual revenues and growth trends for 2006 to 2011 and forecasts revenue and growth for 2011 to 2016. In the analysis of the U.S. market, PQ Media also analyzes overall DOOH revenues by advertising categories, national versus local, and segmentation by the size of DOOH companies, as well as other exclusive data specific to a sector or category, such as the projected number of roadside digital billboard deployments. PQ Media's primary objective with this exclusive research and our related consulting services is to empower media companies, financial institutions, consultants, brands and agencies with actionable strategic intelligence to make high-stakes decisions.
In addition, PQ Media breaks out revenues within the 28 leading global markets, including 12 new markets not included in last year's edition, by the two DOOH sectors, and incorporates a list of the leading DOOH providers in those markets, providing a value-added report extension that includes more than 100 new exclusive data tables, featuring in-depth spending and growth analysis within the two sectors. In addition, rankings of the 4 global regions and 28 leading markets in terms of size and growth are provided in the summary section, offering the most comprehensive data series of global DOOH media available.
For more information please click on:
http://www.researchandmarkets.com/product/mt9dxv/global_digital_outofhome_media_forecast_201
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