The Out-of-Home (OOH) industry recorded half yearly growth of 3%, an increase in sales revenue to $235.5 million, up from $229 million in 2011.
Growth in the second quarter saw the industry record 2% growth in an unpredictable media market. Sales revenue increased to $118.2 million from $116 million for the same period in 2011.
“Growth in the second quarter of 2012 is a reflection of the industry’s ability to weather the vagaries of the market. OOH continues to maintain its position as a channel that is in a space of its own, growing while other mainstream media channels are experiencing revenue downturns,” said Charmaine Moldrich, CEO of the Outdoor Media Association (OMA).
“Our ability to keep growing against the trend is due to the fact that our audiences keep increasing and advertisers understand the power of this. We know that 90% of Australians travel each day, amounting to over 20 million people who are exposed to one or more of our formats, each day. While other traditional media channels are threatened by technology, technology only makes us stronger by giving us the chance to directly converse with our consumers,” continued Moldrich.
The industry ended 2011 with overall growth of 3.5% on 2010.
Category figures June 2012, year-on-year:
| Roadside Billboards (over and under 25 square metres) | $86.6 million |
| Roadside Other (street furniture, taxis, bus/tram externals, small format) | $85.7 million |
| Transport (including airports) | $35.8 million |
| Retail | $27.4 million |
Category figures second quarter 2012:
| Roadside Billboards (over and under 25 square metres) | $42.8 million |
| Roadside Other (street furniture, taxis, bus/tram externals, small format) | $42.7 million |
| Transport (including airports) | $16.4 million |
| Retail | $16.2 million |
Outdoor Media Association
www.oma.org.au
