Strong growth of 6.5% in the third quarter resulted in the Out-of-Home (OOH) industry posting its eleventh consecutive quarter of growth; an increase in sales revenue to $120.3 million, up from $113.1 million in 2011.
“Yet another impressive result this quarter in OOH which adds momentum to the industry’s growth trajectory,” said Richard Herring, Chairman of the Outdoor Media Association (OMA) and CEO of APN Outdoor.
The OOH industry grows from strength to strength with the industry recording overall growth of 4% year-to-date; an increase in sales revenue to $355.8 million, up from $342.0 million in 2011.
“Our ability to keep growing in a volatile media landscape is testament to our strength and relevance in today’s society,” said Herring.
“With the advertising dollar under pressure to be more efficient, our clients know that OOH is the smart investment; OOH delivers the audiences and the results they need.”
“These results don’t happen by chance. We remain at the competitive forefront by thoroughly understanding our audiences and adapting to change,” said Herring. “We continue to invest in leading edge research and technology that meets the expectations of savvy advertisers. And the outcomes are obvious,” said Herring.
Results for the third quarter demonstrate the staying power of OOH and this positive trend indicates a very optimistic outlook in OOH for the remainder of 2012.
Category figures September 2012, year to date:
• Roadside Billboards (over and under 25 square metres) $131.1 million
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $128.6 million
• Transport (including airports) $54.7 million
• Retail $41.3 million
Category figures third quarter 2012:
• Roadside Billboards (over and under 25 square metres) $44.5 million
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $42.9 million
• Transport (including airports) $18.9 million
• Retail $14.0 million
Outdoor Media Association of Australia
www.oma.org.au
