The Outdoor Media Association (OMA) has launched OPEN, a book that presents what thay call a delicious smorgasbord of creativity and opinion on a variety of Out-of-Home (OOH) campaigns from home and abroad.
“We embarked on OPEN to spark a debate and create on-going dialogue on what constitutes great outdoor creative,” said Charmaine Moldrich, OMA’s CEO. “We know that our medium is the ultimate creative stage for advertising and through OPEN we want to showcase this.”
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| Click the image above to view the book |
OPEN was born from a desire to create a forum for celebrating and interrogating strong creative design within the OOH advertising industry. But while the focus of content is primarily OOH, this book looks more broadly at advertising’s influence on the world in which we live and the role creativity plays in this.
OPEN is more than a book of images, the OMA invited key figures from the local advertising industry to share their opinions and experience in the book. Contributors include Stephen Banham of Letterbox Design, Adam Ferrier of Naked Communications, Sudeep Gohil of Droga5 and Micah Walker of The Monkeys – with the book’s foreword by Todd Sampson of Leo Burnett Australia.
The book also takes a brief look at the history of the OOH industry, tracing the trajectory of creativity from hand-painted signs to the present day where the industry has matured to suit the contemporary market and technological advancements of the future.
“The creative potential of the outdoor medium goes relatively untapped,” said Moldrich. “We want to encourage advertisers to use OOH in the most creative ways they can imagine and OPEN is one way in which we are working towards inspiring brilliance.”
OPEN is 148 pages with over 150 images of OOH creativity from Australia and around the world.
OPEN was being distributed by the OMA to advertisers, creative agencies and media agencies nationally just before Christmas.
Outdoor Advertising Association of Australia
www.oma.org.au
