With the downfall this year of the print giant GEON, and the ongoing uncertainty of leading global economies and an almost flat-line creative industry spend. The future for many Australian printers you would think would be a dark and gloomy one.
However a new innovative online start up, dotgain.com.au has a different outlook. The recently launched website developed by Co-Founders Carl Taranto and Stuart Shepherd, was created to help revolutionise a very tired and traditional process.
Drawing on insight gained over a combined 25 years industry experience, the founders discovered a unique opportunity to better the industry while benefiting all parties.
“Dotgain was developed because we strongly believe creative agencies and printers can work better together. From the way agencies manage their print jobs; source, review and compare print quotes, to the way printers find new business opportunities. It’s a tired, time intensive and laborious process that can be easily streamlined”. Said Co-Founder Carl Taranto.
Stuart added, “For many years we felt that both printers and agencies have been working in a very old fashioned way. We wanted to change the focus so printers can be more about quality and service rather than sales and bottomline”.
“From our experience this is what the creative industry has been crying out for, and the agencies we have spoken with have reflected this”. Stuart continued, “Printers on the other hand would love the opportunity to be exposed to 150+ creative agencies and have the opportunity to quote more often”. With all the uncertainty around print V digital and the consolidation of the industry, it certainly seems like the right time. It give the print industry a new lease on life and something tho really look ofrward to.
“Dotgain is not about the cheapest price, nor is it a bidding platform. Dotgain is about encouraging the highest level of quality and service and rewarding businesses accordingly”.
“Dotgain also has a few cool features which we think will make life a little easier including providing industry insight into how competitive a printers quote was plus a unique ‘Satisfaction rating’ system which lets printers know how well they are performing in the market based on agency feedback”.
“It is just as much a networking tool, as it is a business tool in fact we encourage printers to more actively get involved in the process. Meet and chat with agencies to build credibility and much stronger relationships”.
For Printers it’s simple - Dotgain is the quick, simple and instant way to connect with Creative Agencies - online, eliminating many of the pain points and inefficiencies around cold calling, forming relationships and freeing Sales Representatives to broaden their client base without leaving the office.
When a quoting opportunity arises, simply provide the associated costs and send back to the agency. No need to spend time writing out your quote with all the specifications of the job. It’s already in the system with your own logo and quote template ready to go.
To get connected or to find out more, email connect@dotgain.com.au or visit www.dotgain.com.au
Dot Gain
www.dotgain.com.au
