The Imaging and Digital Entertainment Association – IDEA Australia – has booked a raft of media promotions for September’s: “The Digital Show” to be held at the Melbourne Exhibition Centre.
Under the theme “Unleash Your Creativity,” The Digital Show reaches out to both professional and consumer digital imaging enthusiasts and is supported by such big brand names as Canon, Nikon, Epson, Fujifilm, Olympus, GoPro and Leica. The event covers all aspects of digital imaging starting with lighting, capture, editing and printing.
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| A scene from last year’s Digital Show |
“So many people are now enjoying high quality digital image capture at every level, we need to reach them at street level and encourage them to come along to The Digital Show where they can learn from speakers and get hands-on with new technologies that expand the digital experience into previously unexplored realms,” says James Murray President of IDEA.
Booked so far are: 40 x radio spots in a combination of pre-recorded and live interviews; 50 Adshel posters in the week prior to opening, in strategic high-traffic Melbourne and South Melbourne locations; 40 Tram-side posters on Melbourne city square trams; mobile Cycad scooter ads; together with magazine advertising, website banner links and in-store promotion by major photographic retailers.
“It’s an action-packed three days,” says James Murray: “and we aim to break all attendance records for what was previously called the Photo & Imaging Show. Along with the very latest imaging technology, there will be a 200-seat theater with educational presentations for the duration of the show and attendees can also see the Canon AIPP Australian Professional Photography Awards that will be run during the show and are able to be viewed by the public. The level of media and outdoor promotion will bring the crowds flocking to the Melbourne Exhibition Centre where they will be amazed at the creative possibilities of the new breed of digital imaging.”
The Digital Show takes place at the Melbourne Exhibition Centre from 13th-15th September 2013 and is presented by the IDEA Australia.
To save paying $20 at the door please pre-register using this link http://www.thedigitalshow.com.au/free-preregistration/
Digital Show
www.thedigitalshow.com.au
