Working in an online world is the theme of two webinars for printers which Printing Industries will launch next week.
They begin on Thursday 17 October with advice on how to use content to build a relationship with your target audience in an online world.
Presenter Chris Fell said that content marketing was the new ‘black’ and rapidly gaining successful results.
“Everyone is talking about it and smart marketers are adjusting their current marketing tactics to include content,” he said.
“During this webinar I will discuss how to use content to generate leads; how to build an affordable, comprehensive content marketing plan; and how to build a social media plan that's right for your business and your industry.”
Click here to register for this webinar.
The next webinar is on Thursday 14 November and deals with how a business can get started in online marketing
“For many businesses both large and small the change to digital marketing can feel overwhelming and daunting. Where do you start?” Mr Fell said.
“This webinar will cover how to set realistic goals and measure your progress; figure out what is the 'right' amount of marketing to meet everyone's revenue goals and how to build a website that generates leads.
“I will also provide information on how to get the right set of marketing tools to get the job done.”
Click here to register
All webinars begin at 1pm (AEST)
Printing Industries Association of Australia
www.printnet.com.au