IDEA (the Imaging & Digital Entertainment Association) is joining forces with the AIPP (Australian Institute of Professional Photographers) next September, for three days of seminars, workshops, exhibits and the Canon AIPP Australian Professional Photography Awards commonly knows as the APPA's. The venue is harbourside Sydney in Luna Park’s Big Top, 12-14 September 2014.
Under the ‘Digital Playground’ banner, IDEA Australia will host six speakers per day in the 300 seat theatre and a compact exhibition area where the latest still and video imaging technologies will be demonstrated.
Vice President of Professional for IDEA, Robert Gatto, says: “The Digital Playground in conjunction with the APPA's will be Sydney’s premier Photography and Imaging event in 2014. The venue is superb and, although smaller than the Digital Show, the exhibit area will be packed with equipment and demonstrations with many special offers from leading imaging brands.”
The Digital Playground in conjunction with the 2014 APPA's will reflect the emerging trend for advanced enthusiast photographers to network and learn from full-time professionals. This trend is typified by the establishment of the Clique Photographers Association by Fairfax Media and supported by Canon, Adobe and the Digital Camera Warehouse.
“The creative tools within reach of enthusiast photographers today have never before been so extensive: says Gatto. “As with all tools, ownership of them does not by itself ensure professional-grade success so it is a welcome initiative to see a broadening out of learning and networking opportunities for what is the world’s most powerful visual communications medium – photography. Even the AIPP, has for sometime recognised this, with membership levels that recognise incremental photographic up-skilling, from keen enthusiast to professional categories.”
Luna Park, best known for its Coney Island-style rides and thrills, also boasts excellent conference and event space, which is unmatched for location appeal, being adjacent to Sydney Harbour Bridge and absolute waterfront. Access is easy by train (Milson’s Point) or Ferry and plenty of car parking is within reach.
Robert Gatto concludes: “We look forward to welcoming all comers in September to the Digital Playground and the APPA's. A top-line speaker programme will be announced early in 2014 and entries for the APPA's will be announced by the AIPP sometime in 2014
The Imaging & Digital Entertainment Association
www.thedigitalplayground.com.au
www.ideaaustralia.com.au
