Printing Industries launches its 2014 webinar series at 1pm on Wednesday 26 February with an online marketing focus.
The webinar, Measuring the effectiveness of Online Marketing, has been designed to help print companies better understand the role and effectiveness of this multi-channel communication element.
Printing Industries National Director Communication, Technology & Creative Services, Joe Kowalewski, said the webinar is part of a new series of webinars and other media focussing on commercial and technical aspects of running a printing business.
“In the emerging multi-channel communication world there is much to learn by industry companies planning for their futures, positioning and integrating print with other digital mediums and changing business models to suit these conditions,” he said.
“Printing Industries' webinar program along with a range of other knowledge based services we are rolling out to our members are part of a strategy to ensure they have the support and information necessary to successfully transition their businesses in the new world of digital communication.”
Leading online marketer Simon Phillips of Dejan SEO will host the 26 February webinar to explain how printing companies using online marketing for themselves or for their customers can assess its effectiveness.
Topics include:
• Overview of what to measure and why – Organic and PPC
• Important KPI’s – Rankings, Traffic, Authority (Trust) & Citations
• History of Google data & The future
• The Funnel – the process of creating a sale / inquiry and how this impacts data (attribution)
• Google Analytics & Google Webmaster tools – an overview – Key phrases, annotation, ‘not provided’ data and more.
• Tools that can help.
Dejan SEO is one of the leading Australian companies specialising in assisting businesses get their message heard in the digital marketing age.
The 30 minute webinar will be followed by a Q&A session.
Printing Industries Association of Australia
www.printnet.com.au
