The Out-of-Home (OOH) industry steps firmly into 2014 recording growth of 1.75% on net revenue for the first quarter of 2014, with an increase in revenue to $125.1 million, up from $122.9 million1 for the first quarter 2013. This follows on from unprecedented growth at the end of 2013 where revenue grew by 7.1%.
“We are optimistic about 2014, with research showing that Australians are spending more and more time outside and are increasingly using technology to engage with OOH advertising. OOH continues to be an effective broadcast medium, while continuously innovating with new technologies to increase consumer impact and interaction,” said Charmaine Moldrich, CEO of the Outdoor Media Association (OMA).
The OOH industry has seen its audiences grow with population increases, as well as growth in its digital inventory where revenues continue to grow. In the first quarter of 2014 digital makes up 12.5% of total revenue growing from 11.3% reported at the end of 2013. The OOH industry commenced reporting digital revenue as a percentage of total revenue in 2012 when digital accounted for 7.5% of total sales.
“We have just completed a roadshow to all the mainland capital cities where we presented consumer research in conjunction with IPSOS’ Mind & Mood research team headed by Dr Rebecca Huntley, to media agencies and clients. And we aren’t slowing down, coming up in May we will be releasing our annual MOVE update, which will update our audience measurement data to agencies and clients,” said Charmaine Moldrich, CEO of the OMA.
Category figures first quarter 2014
- Roadside Billboards (over and under 25 square metres) $42.2 million
- Roadside Other (street furniture, taxis, bus/tram externals, small format) $45.3 million
- Transport (including airports) $19.5 million
- Retail $18.1 million
Category figures first quarter 2013
- Roadside Billboards (over and under 25 square metres) $43.0 million
- Roadside Other (street furniture, taxis, bus/tram externals, small format) $44.8 million
- Transport (including airports) $19.5 million
- Retail $15.6million
Outdoor Media Association of Australia
www.oma.org.au
