Avery Dennison is featuring a colourful and creative showcase of self-adhesive graphic solutions at FESPA Digital 2014. Visitors will find a broad array of new application solutions for the automotive and architectural segments.
The theme 'Everywhere You Look' reflects the huge range of attention-grabbing possibilities now opened up by digital imaging, wrapping and signage materials from Avery Dennison. 
'Avery Dennison is using FESPA Digital 2014 to show how a wide range of both new and existing materials can give customers the ‘stand-out’ performance they need to make their application results different, whether tackling the most demanding or more straightforward of projects,' said Renae Kulis, global senior director graphics. 'This is backed by our ongoing product innovation, ease of application and reliable supply and support.'
The company will exhibit the new MPI 3010, the latest addition to a wide range of self-adhesive digital imaging films. The Avery Dennison portfolio being featured at Fespa Digital 2014 includes cast, polymeric and monomeric films, meeting both every day and special needs, including products that can adhere even to plastic or rough surfaces.
The company will also prominently feature adhesive technology at FESPA Digital, including permanent and removable adhesives and the unique and patented Avery Dennison Easy Apply RS technology, This enables easy repositioning and high slidability ensuring correct positioning of the film.
Easy Apply RS secures clean removal. This enhances productivity and achieves proven time savings during application. Complementing the range of materials is a large selection of free ICC profiles which can help converters to optimise print quality and take advantage of support from initial choice to final application.
A strikingly-wrapped car will take centre stage at the booth, proving that the most quality sensitive and fashion-oriented applications can be accomplished using the colours, finishes and sheer performance of Supreme Wrapping Films.
Recent industry benchmarking has validated that these films are among the top-performing wrapping films currently available on the market. Completing the 'Everywhere You Look' theme is a range of coloured opaque films designed for a broad range of signmaking applications, and a wide selection of translucent, metallic and specialty films that enable the eye-catching displays.
Avery Dennison 777 Cast Film, a REACH compliant product developed for more demanding surface shapes will also be featured at the show. The 777 Cast Film, available in no less than 100 standard stock colours, can be a signmaker’s everyday answer for all kinds of quality signage, indoors and outdoors, including application over curved substrates, and jobs requiring applied durability of up to eight years.
Avery Dennison
www.ap.averydennison.com
