As proud distributors in Australia of Grafiprint products manufactured by Grafityp – Belgium, Ricky Richards were thrilled to see many of the Grafiprint products they distribute used in a strong advertising campaign in Belgium recently.
A successful campaign titled “The Flight of a Nation” was executed by Brussels Airlines in honour of their national soccer team. The campaign required the use of a variety of self-adhesive products from the Grafiprint range to
 |
 |
 |
 |
communicate messages to their audience using different applications.
If you pass through Brussels airport, your attention will be drawn to the image of the Brussels Airlines aircraft that transported the Belgian Red Devils soccer team to Brazil. For this application over 500m2 of Grafiprint One Way Vision Film was used to create a high impact statement to show support of the National team. It took installers four nights to mount the image across the departure hall, making use of various elevated platforms.
Once inside the departure hall, the Brussels Airlines "The Flight of a Nation" message is hard to miss! A 124m² image of a soccer field, with the Brussels Airlines and Red Devils logos on it can be found. This no doubt allows the Belgian traveler to walk through their airport, with a feeling of pride. In order to execute this project in the best and safest way, Brussels Airlines decided to use the high quality Grafiprint AE38P Cast film in combination with a Grafiprint Floor laminate. A smaller 32 m² version can also be found in the Brussels Airlines General Aviation office building.
In addition to this, the locals will also see the Brussels Airlines cars out and about on the streets. For the occasion of the World Cup championship in Brazil, cars have been wrapped in a Red Devils jacket. To ensure a strong, high quality print, Brussels Airlines opted for Grafiprint AE38P with Grafiprint LAMX40 laminate.
Ricky Richards
www.rickyrichards.com.au
