The International Sign Association’s initial ISA Sign Industry Market Monitor shows anticipated growth in large-format printers, dynamic digital signage, electric signage, and wayfinding signage throughout 2014 and into 2015.
The ISA Sign Industry Market Monitor, sponsored by the National Association of Sign Supply Distributors (NASSD), assesses key drivers to compile data that shows changes in the market.
Future ISA Market Monitors will be released quarterly and will show how these four key sectors of the sign market are changing over time. The report is based on an index value which determines whether anticipated growth will outpace or fall behind historical trends. Any factor higher than 0 indicates stronger than average growth. Negative values indicate weaker than average growth.
“While this is the first of our quarterly ISA Market Monitors, they show strong growth for key segments of the sign industry,” said Lori Anderson, ISA president and CEO. “As we continue to provide these numbers, we expect to provide the industry—particularly those in the supplier/distributor and manufacturer sectors—with data they can use to anticipate orders and expansion opportunities and better manage their businesses.”
According to the report, conducted by IHS and Vandiver and Associates on behalf of ISA, the ISA Sign Industry Market Monitor for the second quarter of 2014 shows:Large-format printers will enjoy stronger than average growth in both 2014 (.47) and 2015 (.59). Its growth will come largely as the manufacturing sector bounces back, posting anticipated growth of 4% in 2014 and 5% in 2015.
Dynamic digital signage also will grow in 2014 (.21) and 2015 (.48), thanks largely to hardware and software revenue. Display mounts are forecast to increase gradually each year, averaging 2.9% growth annually through 2017. All other cable and miscellaneous hardware revenue is expected to increase an average of 2.4% each year during the same time period. Installation (2.4%) and project management revenue (2.0%) also show growth.
Electric signage will experience a stronger year in 2014 (.74) but 2015 reflects a less aggressive growth rate (.48). Growth in this sector will largely will come from increases in out-of-home advertising, which is expected to grow 18% in 2014 and 15% in 2015. Other key factors include retail output, which is expected to increase 3% in 2014 and 4% in 2015; manufacturing output (3%, 2014 and 5% 2015); and professional services output (2% each year).
Wayfinding signage (.71 in 2014 and .45 in 2015) will find its growth driven by new construction of highways and streets, which increases by 3% in 2014 before flattening in 2015, as well as growth in manufacturing, retail and professional services sectors.
Those interested in learning more about the ISA Market Monitor and what it shows for 2014 and 2015 can participate in a free WebEx hosted by IHS at 1 p.m. ET on July 17th. Contact Glenn Feder (glenn.feder@signs.org) to learn more.
The report is free for ISA and NASSD members. Non-members may purchase it for $1,000 per forecast or $3,500 for all four quarterly forecasts. This research tool can be accessed at www.signs.org/ISAmarketmonitor.
The International Sign Association
www.signs.org
