FESPA are reporting that Avery Dennison RBIS (Retail, Branding and Business Solutions) has announced a strategic partnership and joint venture with Ningbo Shenzhou Knitting Co.
One of Avery Dennison RBIS's key offerings is their advanced RFID use, supporting retailers throughout the manufacture to retail process. The partnership - which will take physical with new facilities in China with the vertically integrated Ningbo Shenzhou - will offer both companies significant new opportunities.
The partnership, a first of its kind in apparel manufacturing, will facilitate heat transfer innovations in order to better serve leading global brands. The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels.
Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function.
The Avery Dennison RBIS - Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase.
“We are honoured to partner with Shenzhou in this venture,” said Mr. Shawn Neville, president of Avery Dennison RBIS. “Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together.”
“This partnership is very exciting for Ningbo Shenzhou Knitting Co.,” said Mr. Huang Guan Lin, executive director and general manager of Ningbo Shenzhou Knitting Co., Ltd. “With this partnership, we are able to join together the collective expertise of two innovators in the industry.”
Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents, and while Ningbo Shenzhou's footprint is more compact, its 30,000 staff in China will add a considerable pool of manufacturing talent to Avery Dennison's global production capacity.
Avery Dennison
www.graphicsap.averydennison.com
