If you are printing for outdoor, you are in one of the hottest printing markets in the country.
New independent research released by Adshel, APN Outdoor and oOh! Media is proving that Out-of-Home (OOH) advertising is one of the most powerful traditional advertising channels to drive sales and ad recall as well as deliver high returns on investment (ROI).
Results were gathered from various studies, showing:
Digital, TV and OOH are the top 3 performing mediums in delivering ROI1
OOH can increase the ROI synergy by 15% when coupled with TV and 23% when combined with TV and digital advertising1
OOH ROI, whilst strong year round, increases in the traditional television non-ratings period from December to January and becomes the number one traditional medium in driving ROI1
51% of agency respondents think that the secret to TVC success is big budget productions with catchy jingles and celebrity ambassadors2
72% of respondents recall Outdoor ads, compared with 77% for TV and 64% for Online3
For more information contact Adshel, APN Outdoor and oOh! Media.
1Out-of-Home Effectiveness report by The Leading Edge (oOh! Media)
2How in love with advertising are you? (Adshel)
3The Attention Economy (APN Outdoor)
Outdoor Media Association
