Printing Industries has launched an industry-wide survey to examine the understanding, usage, progress and success of Web2Print technology in Australia.
The technology survey is major step in a plan to provide Printing Industries members with quality information and support to help cope with the challenges of a transforming industry.
Printing Industries CEO Bill Healey said that since technology was a major driver of industry transformation, it was important to understand how the industry was managing this transition and determine what needed to be done to assist.
“This survey specifically looks at the implementation of Web2Print (W2P) platforms and is the first in a series of targeted research projects focussed on the future of the printing industry,” he said.
“Anecdotal feedback suggests that there has been some confusion around W2P and the understanding of its capabilities, implementation, cost and integration into existing MIS infrastructure.
“The results of this survey and subsequent report will help identify the use and perceptions of W2P, the various models being used, the extent of their integration and Return on Investment. It will illustrate both the successes and failures.”
Mr Healey said that while W2P technology was simply defined as an online ordering application, it was also a very sophisticated technology with capabilities for estimating, marketing, brand and document management as well as online stock ordering and inventory management, cost analysis and calculating conversion rates.
He said the survey would form part of a report on W2P including comprehensive information on W2P platforms, an overview of W2P, implementation styles, a comparison with previous data, case studies and tips for the future.
“I encourage everyone in our industry to participate and contribute to making this an important and thorough component of industry knowledge,” he said.
The survey will remain open only until Friday 12 September 2014 and the subsequent report will be available to members in late October. Printing Industries members will receive the full report and an executive summary will be available to others.
Click here to access the survey.
Printing Industries Association of Australia
www.printnet.com.au
