VFX Print Group is the first printing company in Australia to gain the prestigious Fogra Process Standard Digital certification.
This enables it to offer perfect colour printing across its full range of small, large and grand format printing.
“Demand for digital printing has been on the rise for some time, and in recent years we’ve been working hard on improving our digital printing processes to ensure a consistently flawless output,” said Bill Apostolidis, General Manager at VFX. “We’re delighted to have this capability recognised in being awarded Fogra PSD certification this month.”
The certification has been awarded to all of VFX’s 6 printers located across its Sydney and Brisbane locations, being 3 for PSD and a further 3 at Print Check Level. All 6 printers have achieved an A score.
“In working towards the Fogra PSD certification, we rigorously tested all our printers to enable us to offer a reliably high standard of colour quality output for every type of digital printing we do,” said Mr Apostolidis. “This means that for business cards through to billboards, our customers can be confident that their digital colour printing will be perfectly brand compliant in every instance. It will also be consistent over time, whether it’s printed now or sometime in the future.”
In another first, it is understood that VFX is the first company in the world to have achieved Fogra PSD certification across all three digital platforms, being small, large and grand formats.
“This is particularly exciting for digital printing of large and grand format projects,” said Mr Apostolidis. “We believe we are the only company worldwide with PSD certification for this size digital printing so we are looking forward to helping our customers achieve a first rate result, wherever they are in the world.”
VFX has been working towards Fogra PSD accreditation for two years, using the ColorGate RIP software and collaborating closely with Celmac Australia and with HP's Indigo and Scitex divisions.
“Our preparations involved reviewing our entire print environment, not just the machinery,” said Mr Apostolidis. “It’s been a really worthwhile journey that’s strengthened our broader business processes as well. Our customers have noticed the improvements and we’ve seen a sizeable growth in word of mouth recommendations.”
In awarding VFX Fogra PSD certification, Fogra Graphic Technology Research Association, based in Germany, conducted comprehensive and detailed testing. This included examining output processes, colour fidelity and workflows for each of VFX’s six printers, to ensure a sustained and consistent colour quality output.
“We’re really proud of having achieved this status,” said Mr Apostolidis. “It demonstrates how serious VFX is in offering a high quality product with perfect colour vibrancy and consistency for all of our digital printing projects.”
VFX Print Group
