Positive Camtec have announced their new trading name and logo. As of 1st February 2015, they will be trading under the name “Pozitive”.
Managing Director Philip Trumble said, "For some time we have felt that our name “Positive Camtec” did not portray who we had grown to be. “Camtec” stands for “Computer Aided Manufacturing Technology,” but there are few in the market aware of this. There are even fewer who would associate us with the sign, graphics and wide format print industry purely from our name.
“In many cases, our name is the first impression that prospective clients will have of us, therefore, we were determined to find a name that would not only build on the goodwill we have built over 23 years in business, but one that would also clearly identify us and our target markets to those who didn’t know us. We did not take this task lightly.
“Following much market research, we confirmed what we already knew - that there is a lot of goodwill and brand recognition in the name “Positive” with many of our clients referring to us simply as that. So, it was imperative to maintain the brand loyalty and awareness they had created.
"After reviewing hundreds of suggestions and concepts and much internal discussion about all the possibilities, Pozitive was chosen as the ideal name to carry us forward into the next era” says Trumble. “The concept of simply dropping “CAMTEC” and maintaining “Positive” appealed to us, but spelling it with a ‘Z’ gave us the creative edge they were looking for and incorporated the word ‘OZ’ which signifies that they supply our products and services right across the Australian market.
With our new name, also comes our new logo. we were looking for something that was clean, crisp, professional, yet also striking and easily recognised.
"The new Pozitive logo maintains our corporate colours. The tag line, ‘sign & graphic supplies’ immediately associates us with our core markets, and clearly describes the types of products and services we offer, removing any ambiguity our previous name carried.
“Developing our new name and logo was a complete team effort, with every member of our team consulted and involved in the process from beginning to end. I am very proud of the result” said Trumble.
Pozitive will operate on the new domain name, www.pozitive.com.au and all company email addresses will be converted to @pozitive.com.au. Phone, fax and ABN will remain the same.
P
ozitive
www.pozitive.com.au
