Printing Industries is calling for wide industry participation in a new Trends Survey that will provide bi-annual feedback on industry performance. The survey will be conducted by independent research company Catalyst.
Printing Industries National Director Communications, Technology and Creative Services, Joe Kowalewski, said the study aims to monitor trends in key business areas to help industry members understand the current state of the industry and make forward projections.
“This is part of a Printing Industries strategy to develop new information resources for the industry that complement other resources such as Media Super Benchmarking process launched in 2014. Media Super is also supporting the Trends Survey,” he said.
“We are encouraging all industry companies to participant in this project to provide as wide a range of industry representation as possible. This will assist in providing higher quality data which is important for everyone.
“In addition to the publishing the results, we will be looking to encourage greater industry participation by encouraging direct commentary by guest participants in each survey.”
Participation is by opt in only via this link: Opt In/ Classification Survey link
The first survey will begin shortly with all participants receiving the Executive Summary as soon as it is available. Printing Industries members will receive the full report at no cost.
Individual organisation data will not be revealed in the reports – just aggregated data representing the main segments of the industry.
Printing Industries Association of Australia
www.printnet.com.au
