PrintEx15 was cause for celebration for Fuji Xerox Australia with the company confirming more than $2 million in orders across its range over the three day event.
Sales included orders for the new Color Press 1000i, the Versant 2100 and Versant 80 as well as wide format, monochrome and software solutions.
Simon Lane, Executive General Manager for Marketing at Fuji Xerox Australia said that the response from customers this year has been encouraging: “We are delighted with the feedback and engagement with our customers – the results speak for themselves.
“The industry is excited by this new era in printing and agree with us that effective print is a combination of intelligent content, creative design, targeted marketing, brilliant output and effective distribution. We were able to successfully prove to customers that we can help their businesses achieve that winning combination with our solutions.”
But the action wasn’t only on stand with international labelling and packaging expert, Helmuth Munter from Durst Phototechnick AG, speaking about the changing retail landscape and the opportunities this represents for digital print providers. Fuji Xerox Australia’s Software Solutions Marketing Manager, Peter Brittliff, spoke about the revenue-generating potential for multi-channel marketing.
Fuji Xerox Australia also played host to networking events on three occasions – a pre-show Premier Partner dinner and daily on-stand networking hospitality – all events were well attended by partners and customers.
And finally, Fuji Xerox Australia is proud to be a Gold Partner of the National Print Awards. The Fuji Xerox Effectiveness Award was awarded to McKellar Renown Press for the 2014 BMW Welcome Pack. This outstanding marketing campaign combines beautiful print with augmented reality to provide an imaginative and effective print product. The award recognised how the business was delivering measurable results and ROI for its customers.
“We are really delighted by the results from this year’s show, it’s been one of our best to date. We look forward to continued success in 2015 and would like to thank everyone involved, including the show organisers, for making PrintEx 2015 a highlight for the industry,” concluded Lane.
Fuji Xerox
www.fujixerox.com.au
