Customers and employees alike help shape new company logo.
Mactac has just unveiled a new logo that better reflects its values in a constantly changing world.
For over 50 years, Mactac has built its reputation on innovative, reliable products that are appreciated for their performance in a wide range of applications.
A true driver of innovation, Mactac puts its customers and their needs at the heart of its development strategy, offering them new market opportunities.
The logo is the visual representation of the company and its values and also has to convey its ability to adapt to market evolution. “We are proud to share with you the new logo that will represent Mactac worldwide," says Thierry van Doosselaere, Vice‐President Marketing of Mactac Europe, "We hope that you like this new modern and dynamic visual identity as much as we do":
- The logo is built around a circular icon that symbolises a ribbon of self‐ adhesive embracing a world in constant motion.
- The colours of the old logo have been lightened creating a warmer and friendlier feel.
- The font is unique, bold and strong yet with smooth, round letter edges suggesting a caring company image.
- The opening of the letter “C” has been turned up indicative of Mactac’s focus toward the future. It also symbolises the coaters on Mactac's production lines by evoking a rotary wrapping motion and rolls of pressure sensitive adhesive.
"We are confident that Mactac customers will see it as an innovative quality brand on which they can rely for their needs and especially for expressing their own creativity" concludes Thierry van Doosselaere.
With this new identity, Mactac confirms its commitment to innovation for customers at the heart of its development.
Mactac
www.mactac.eu
