The industry’s ‘best of the best’ were honoured at 2015 POPAI Marketing at Retail Awards, announced on Tuesday 8 September at Doltone House, Sydney.
Active Display Group, The Creative Shop, Gush Creative and id8 took out four of the major awards, in an evening that celebrated excellence and innovation in a rapidly changing retail environment.
POPAI’s General Manager Lee McClymont says award entries in 2015 were the most diverse and innovative in the 15-year history of the awards.
“The retail environment is changing at breakneck speed, with the integration of new technologies and shoppers that are more sophisticated than ever. The industry is getting even more creative as a result,” Ms McClymont says.
“The breadth, scope and sheer ingenuity of the entries this year show that Australia remains a major player in the marketing at retail industry worldwide. It’s very exciting.”
“This year we expanded the awards in line with the shift toward retail and shopper experience, and the growing role of digital and technology. The scope of the awards entries shows just how far the industry has come. Huge congratulations to all the winners, and to the entire industry for continuing to respond and to lead,” Ms. McClymont says.
The 2015 Marketing at Retail Awards were presented in conjunction with the 2015 Marketing at Retail Expo, held in the same venue dur. Judging panels were comprised of more than 60 industry-leading retailers, brand marketers and suppliers.
HIGHLIGHT CASE STUDIES – POPAI MAJOR AWARDS
The Best Design and Innovation Pinnacle Award was won by the Active Display Group for Walt Disney Studios, Myer Disney Princess
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| The Best Design and Innovation Pinnacle Award was won by the Active Display Group for Walt Disney Studios, Myer Disney Princess Shop in Shop. |
Shop in Shop. The brief was to create a Disney Princess Experience in the ‘premium toy destination’ Myer Emporium. The shopping experience inspired by the Disney Princesses, was designed to attract people to interact with the products and spend more time in-store. The Creative Shop for Levi Strauss Australia’s Commuter Challenge took out the Best Shopper Experience Pinnacle Award. The display brings to life Levi’s concession within David Jones. Customers were able to hop onto a working bicycle, affixed to wind trainers and pedal their way through the city streets using interactive kiosks with real city street footage as the interface, in attempt to clock up the fastest time and win a series prizes.
Gush Creative for Sonos, Sonos Wireless Speaker Display, took out the Best Permanent Display Pinnacle Award. The display allows consumers be understand how the speaker range and app work together to deliver wireless multiroom audio. It is designed to range all speakers and be flexible so its easy to set up and update when new products launched.
The Best Temporary Display Pinnacle Award was won by id8 Studio for Brown-Forman, Jack Daniel’s Christmas Tree. The task was to secure key off location positions front of store to maximise footprint during this key selling period. The solution was to develop a showpiece for the brand & retailer to create theatre around the Christmas period. In doing so, the display overcame the traditional retailer perception of glass bottles featured off-shelf being difficult to showcase.
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| The Creative Shop for Levi Strauss Australia’s Commuter Challenge took out the Best Shopper Experience Pinnacle Award. |
The People’s Choice Award, voted on by the general public during the free public awards exhibition, was won by The Body Shop Hemp Campaign Window Display, created by D’Fine Creative for the Body Shop.
The Inaugural Popai Packing Room Award, chosen by Popai staff and crew from the floor of the Awards exhibition, was won by id8 Studio for HarperCollins, Dr Seuss & Usborne Reinvention. The displays were designed to combat the flat/falling sales among publishing retailers by creating an instore environment that supported HarperCollins brands. The stands develop an emotional connection with shoppers, increase dwell time and ultimately sales.
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| Gush Creative for Sonos, Sonos Wireless Speaker Display, took out the Best Permanent Display Pinnacle Award. |
The Tom Harris Marketing at Retail Award:
Effectively the best of the best, this award was chosen from the Pinnacle major award winners.
The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
The challenge was bring to life Levi's concession retail environment within David Jones. Customers were able to hop onto a real-life bicycle, affixed to wind trainers and pedal their way through the city streets using interactive kiosks with real city street footage as the interface, in attempt to clock up the fastest time and win a series prizes.
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| The Best Temporary Display Pinnacle Award was won by id8 Studio for Brown-Forman, Jack Daniel’s Christmas Tree. |
ALL WINNERS LISTING
And all the winners are…
Winners of the Major Best in Industry POPAI Awards are:
Tom Harris Marketing at Retail Award – for ‘Best in Show’: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
Best Design and Innovation Pinnacle Award (taken from all Gold winners) : Active Display Group for Walt Disney Studios, Myer Disney Princess Shop in Shop
Best Shopper Experience Pinnacle Award: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
Best Permanent Display Pinnacle Award: Gush Creative for Sonos, Sonos Wireless Speaker Display
Best Temporary Display Pinnacle Award: id8 Studio for Brown-Forman, Jack Daniel's Christmas Tree
Inaugural People’s Choice Award: Voted on by the general public during the free public awards exhibition, the popular winner is Double Impact Displays with D'Fine Creative, The Body Shop Hemp campaign Window Display, for The Body Shop Australia.
Inaugural POPAI Packing Room Award: Chosen by POPAI staff and crew from the floor of the Awards exhibition, the Packing Room Prize goes to: id8 Studio for HarperCollins, Dr Seuss & Usborne Reinvention.
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2015 GOLD WINNERS
Physical store categories
* Large or Department Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Easter Spectacular
* Large or Department Store (all categories) – Permanent Display: Active Display Group for Myer, Myer Hub Parramatta P2P
* Grocery Store (all categories) – Temporary Display: Bluestar Display with 31st Second Pty Ltd for The Wrigley Company, Extra Bubblemint Launch
* Grocery Store (all categories) – Permanent Display: The Efficiency Group for The Wrigley Company, The Beacon Evo
* Liquor – Temporary Display: id8 Studio for Brown-Forman, Jack Daniel’s Christmas Tree
* Liquor – Permanent Display: EDA Australasia for Moet Hennessy Australia Pty Ltd, House of Hennessy
* Petrol, Convenience & Route – Permanent Display: The Efficiency Group for The Wrigley Company, The Beacon
* Health & Beauty – Temporary Display: Geometry Global for Ego Pharmaceuticals, SUNSENSE "WE'RE FRYING OUT HERE"
* Consumer Electronics – Permanent Display: Gush Creative for Sonos, Sonos Wireless Speaker Display
* Specialty Retail, Lifestyle & Service Providers – Temporary Display: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
* Specialty Retail, Lifestyle & Service Providers – Permanent Display: id8 Studio for HarperCollins, Dr Seuss & Usborne Reinvention
* Category Management: EGR Display for Sanofi, Diabetes Health Hub - DHH
* Window Displays: Active Display Group for Myer, One Million Stars Windows
* Store Design: Active Display Group for Walt Disney Studios, Myer Disney Princess Shop in Shop
Shopper experience categories
* Digital In-store: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
* Mobile: onepartners for Unilever Australia Ltd, Bringing the magic back - Paddle Pop 'Lick-a-Prize'
* Experiential: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
* Sales Promotion: Apollonation & Zinc for Carlton & United Breweries, Victoria Bitter 'Live Cricket ScoreWatch'
* Occasion-based Shopper Campaign: Sainsbury Displays for Ferrero, Kinder Surprise Easter Spectacular
* Integrated Path to Purchase: Apollonation & Zinc for Carlton & United Breweries, Victoria Bitter 'Live Cricket ScoreWatch'
2015 SILVER WINNERS
Physical store categories
* Large or Department Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Minions Bus Spectacular
* Large or Department Store (all categories) – Permanent Display: Popcorn Displays for Newell Rubbermaid, Sharpie Loose Line Display
* Grocery Store (all categories) – Temporary Display: Bluestar Display for GSK, House Rules Woolworths Floor Display
* Grocery Store (all categories) – Permanent Display: Bluestar Display for Boundary Bend Pty Ltd, Cobram Estate Permanent Floor Display
* Liquor – Temporary Display: Bluestar Display for Diageo, Captain Morgan Ship
* Liquor – Permanent Display: id8 Studio for Brown-Forman, Jack Daniel's Innovation Station
* Petrol, Convenience & Route – Temporary Display: Geometry Global for BP Australia Pty Ltd, BP MCGRATH FOUNDATION
* Petrol, Convenience & Route – Permanent Display: COLORCORP for Parmalat, GENROD DISPLAY FRIDGE
* Health & Beauty – Temporary Display: Artel for COTY Inc, Rimmel London 60 Seconds Nail Polish Relaunch
* Health & Beauty – Permanent Display: EGR Display for Sanofi, Diabetes Health Hub - DHH
* Consumer Electronics – Temporary Display: Double Impact Displays with Pulse marketing for Lenovo Australia, Lenovo Table Topper Display
* Consumer Electronics – Permanent Display: Virtual Display Group for Samsung Electronics, Sparkling Fridge Working
* Specialty Retail, Lifestyle & Service Providers – Temporary Display: The Creative Shop Pty Ltd for Levi Strauss Australia, Virtual Change Room
* Specialty Retail, Lifestyle & Service Providers – Permanent Display: Bluestar Display for Dulux Group Limited, 'Feast on Chocolate' Freestanding Can
* Category Management: Advantage Line for Super Cheap Auto, Super Cheap Auto Roof Rack Display System
* Window Displays: Active Display Group for Uniqlo Australia, Holiday Windows VM
* Store Design: Travel Money Group, Travel Money Group Kiosk Design
Shopper experience categories
* Digital In-store: The Creative Shop Pty Ltd for Levi Strauss Australia, Virtual Change Room
* Mobile: Oxygen Interactive Marketing for Devondale Murray Goulburn, Matilda's Dairy Dash
* Experiential: The Round Table Communications for Bacardi Lion, Project Botanicals
* Sales Promotion: Kellogg's, Pringles Speaker Can promotion
* Direct Marketing & Loyalty: Active Display Group for Myer, One Million Stars to End Violence Project
* Occasion-based Shopper Campaign: Zoo Republic for Treasury Wine Estates, Pepperjack Certified: THE perfect match for prime cuts
* Integrated Path to Purchase Campaign: Active Display Group for Myer, 'The Myer Hub' Parramatta P2P.
2015 BRONZE WINNERS
Physical store categories
* Large or Department Store (all categories) – Temporary Display: Bluestar Display for Mattel Pty Ltd, Mattel Big W Christmas Pallet
* Large or Department Store (all categories) – Permanent Display: Popcorn Displays for Beiersdorf Pty Ltd, Nivea Travel & Convenience Pods
* Grocery Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Minions Bus Spectacular
* Grocery Store (all categories) – Permanent Display: Tie: Creative Instore Solutions for Ferrero, A giant surprise for grocery; and Pop Star Creative PTY LTD for Nestle, Apollo Grocery Unit
* Liquor – Temporary Display: Tie: Styleprint for The Works, Jim Beam Still House
* Liquor – Permanent Display: Creative Instore Solutions for Asahi Premium Beverages, Asahi Activation Allure
* Petrol, Convenience & Route – Temporary Display: Saltmine Design Group for Frucor Beverages Australia, V Energy Drink & Marvel Avengers In-Store Campaign
* Petrol, Convenience & Route – Permanent Display: Pop Star Creative PTY LTD for Nestle, Apollo Impulse Unit
* Health & Beauty – Temporary Display: Double Impact Displays with D'Fine Creative for The Body Shop Australia, The Body Shop Hemp campaign Window Display
* Health & Beauty – Permanent Display: Diam Display Australia for Procter & Gamble, Covergirl FMOT
* Consumer Electronics – Temporary Display: Double Impact Displays for Asus Australia, ASUS Table Topper Display
* Consumer Electronics – Permanent Display: Virtual Display Group for Samsung Electronics, FSR fridge display
* Specialty Retail, Lifestyle & Service Providers – Temporary Display: Active Display Group for Uniqlo Australia, HOLIDAY WINDOWS AND VM
* Specialty Retail, Lifestyle & Service Providers – Permanent Display: Travel Money Group, Travel Money Oz and NZ- Digital rate and content screens
* Category Management: Teys Australia for Allied Mills, The Sandwich Promotion
* Window Displays: Double Impact Displays for Sony Computers Australia, Batman Arkham Knight Window Display
Shopper experience categories
* Digital In-store: Active Display Group for John Lyngs Group for Nike Australia Pty Ltd, NIKE TECH PACK POP UP - LED LIGHT SHOW
* Mobile: Ideaworks for Dick Smith, Move Store 'MoveMakers' campaign
* Experiential: Active Display Group for Walt Disney Studios, Myer Disney Princess Experience
* Sales Promotion: Immediate Marketing PTY LTD for Treasury Wine Estates, Penfolds Vintec
* Direct Marketing & Loyalty: Ideaworks for Dick Smith, Dick Smith Mates Rates Program
* Occasion-based Shopper Campaign: Travel Money Group, Travel Money NZ Parity Party
* Integrated Path to Purchase Campaign: Tie: Integer Group for GSK, Panadol Rapid House Rules and Channel 5 | Test Drive for Colgate, Style your smile.
Case studies across all 24 categories, encompassing physical store, POP campaigns and shopper experience programs - including integrated campaigns and digital technologies, will be available to POPAI members soon in the 2015 Awards Gallery at www.popai.com.au.
Please also follow the POPAI ANZ LinkedIn, Twitter, Facebook and Instagram pages as we continue to share highlight case studies with media and industry over the coming weeks.
With thanks to our POPAI Awards Partners in 2015:
* Major Event Partner Bluestar Display
* Creative and Production Partner Active Display Group
* People’s Choice Category Sponsor Centrum Printing
* AFI Lounge Sponsor AFI Branding
* Associate Sponsor Glamapak
* Social Media Partner Social Media Monitors
* Digital Content Partner ShopScience
* Media Partner Retail Media
POPAI
www.popai.com.au
