Opening on the 14th April at the Brisbane Convention Centre, the seminar program is as follows:
Must know marketing principles for Small Business
Presented by Sandra O'Neill – The Marketing Division Australia
Thursday 14 April 2016 - 10.30am – 12.30pm
Learn the ‘must know’ foundation marketing techniques that businesses should know to implement successful marketing strategies. Find out what key principles large organisations use to captivate their audience in today’s environment. The challenges that smaller businesses face with marketing is understanding what they really need to do to reach their target audience effectively and find the time to keep up with marketing trends. Therefore, this interactive presentation session aims to equip you with professional insight on the crucial areas in marketing you need to be across as the owner or manger of a small business. Uncover the methodology behind successful campaigns and understand how they can be adapted to your business now.
Topics covered:
• Principles of marketing, advertising and sales
• How technology has changed marketing and how it effects your business
• Effectively reach your Target audience
• Successfully promote your value proposition
• The importance of brand
• Create big marketing ideas with small business resources
• Converting your marketing efforts into sales
• Introduction to developing a Marketing Plan
Instagram for Business
Presented by Tara Kingi – The Creative Collection
Thursday 14 April 2016 - 1.00pm – 3.00pm
Instagram has over 400 million monthly active users globally and 5m monthly active users in Australia. If your business has a highly visual product, come along to this two hour session and learn how to use Instagram as a source of traffic, leads and sales for your business. Learn more about Instagram, the options available to you to establish a profile as an individual or business (or both), how to follow the right people and market your business on Instagram including hashtags, reposts, how to create cool images on Instagram & more cool stuff.
Good Better Best
Presented by Rich Zydonik – Rowmark
Thursday 14 April 2016 - 3.30pm – 4.30pm
Rich will teach you how to turn ordinary to extraordinary and learn how you can add pizzazz to your signage projects quickly and easily to exponentially increase profits.
Linkedin for Business
Presented by Tara Kingi – The Creative Collection
Friday 15 April 2016 - 10.30am – 12.30pm
Linkedin is the world's leading social network for professionals wishing to connect with other professionals. It is a veritable global rolodex - forget the business cards and internet searches - find who you need on Linkedin! With 400m+ professionals around the world using it and 7 million users in Australia, if you are looking for ways to connect with and market to other business professionals, this is the social network for you! Come along to this two hour session with a social media specialist where we will tell you more about Linkedin, the options available to you to connect with the right people and market your business on Linkedin including Linkedin Company Profiles, Linkedin Groups, Pulse & more exciting items.
Learn to create effective advertising campaigns
Presented by Sandra O'Neill – The Marketing Division Australia
Friday 15 April 2016 - 1.00pm – 3.00pm
What advertising works best for your business? Magazine, Radio, Google, Facebook, Newspaper, TV. Are you getting a good return on investment? Effective advertising is crucial so during this interactive presentation we discover more about advertising in the right place with the right message. Find out where to spend your precious advertising dollar with greater confidence. Learn to create dynamic and cost effective campaigns that attract better engagement and sales outcomes
Topics covered:
• What advertising suits your needs & budget?
• What makes advertising successful
• Establishing a creative brief to promote
• Online Advertising – Google Adwords/Facebook & Digital Media
• Psychology of consumer response to advertising
• Create ads with cut through that people respond to
• Effective layout & design techniques that engage
• Advertising within your marketing plan
Tips, Techniques and Shortcuts
Presented by Corey Bourne - – Rowmark Australia
– Corel Draw X7
Friday 15 April 2016 - 3.30pm – 4.30pm
Cory Bourne has over 20 years’ experience in the industry and will be conducting Corel Draw X7 workshops with tip, techniques and shortcuts that will be of benefit to rotary engravers, lasers and UV-LED printing. At this workshop you will see how to vectorize low res images from the web and follow the transformation of the file as it is readied for use in all applications.
Learn easy steps for importing logo’s, combine with text merge details from Excel, Word, Notepad for badge work or serialising.
Find out how to place larger Signage images in a “container” for accurate tiling across smaller print areas to suit all applications.
Each session is followed by Q & A sessions. Don’t miss this great opportunity to work smarter, not harder.
How to find out what customers really want
Presented by Sandra O'Neill – The Marketing Division Australia
Saturday 16 April 2016 - 10.30am – 12.30pm
Would it help your business if you really knew for sure what your customers want? What about if you could understand what might swing potential customers towards your business and get an edge over your competition? Do you leave that to chance? In this interactive presentation we uncover how to find out this crucial information without leaving anything to chance. We will examine big business and explore ways that small business can adapt the same principles that can be used immediately without costing a fortune. Topics covered
• Find out what your customers really want through simple research
• Convert knowledge to maximise sales revenue
• Identify new trends and developments within your industry
• Effectively manage your database and CRM
• Evaluating qualitative and quantitative data
• Capitilise on digital, social media and website technologies
• Maximise your resources within a small business
• Include key customer knowledge into the Marketing Plan
Getting your social media right
Presented by Tara Kingi – The Creative Collection
Saturday 16 April 2016 - 1.00pm – 3.00pm
Whether you’re currently participating in social media for personal or professional reasons come along to this two hour session and gain a broad overview of all the major social media networks and make sure you are on the right ones, and getting the maximum results from them. Learn about the 7 steps to creating a social media strategy for your business including defined social media objectives, target market, identification of relevant networks, consideration to what content you will post, when you will post it and tools you can use to manage and monitor your social media moving forwards.
The Presenters
Tara Kingi – The Creative Collective
While completing a Bachelor of Business, Fine Arts, Marketing and Drama in 2013, Tara Kingi worked as a Program Coordinator for The Real Me program and also as a Seminar presenter for Elevate Education delivering one-hour seminars to up to 50 students at one time.
After completing her studies, Tara enthusiasm to learn and further enhance her knowledge and skills lead her to attaining a Google Analytics Qualification online and an internship with Performance Frontiers.
Following this, Tara went on to attain a position as a Content Marketing Strategist for a marketing and advertising agency in Brisbane. Today Tara is a real digital marketing all rounder, with knowledge in areas such as social media marketing, strategy and a particular interest in Facebook & Instagram and connecting brands with influencers.
Sandra O’Neill – The Marketing Division Australia
Sandra provides specialist marketing training sharing 25 years experience in business and marketing incorporating media, advertising, business development, sales, management, consulting and training. Sandra imparts this real-world knowledge combining both traditional marketing principles and new practices in this evolving field by teaching the methodology behind the processes. Having worked within SME’s and corporate organisations around Australia, UK, America and New Zealand, her knowledge is broad relating to the diverse challenges that small businesses encounter across a variety of industries.
Sandra has a specialised business in marketing consulting and training, The Marketing Division Australia, inspired to up-skill owners and managers of SME’s in marketing and likewise educating vocational students to extend their careers through nationally recognised Advanced Diploma qualifications in marketing, sales and business, through development of courses, on-line study and teaching within colleges. As well as a national training facilitator for the Australian Marketing Institute, Sandra has authored a ‘How To’ Marketing Series of resource books and consults to companies all around Australia.
Richard Zydonik - Rowmark
Richard Zydonik is Vice President of Sales & Business Development at Rowmark, LLC. Rich has been with the company since 2000 and has served as the VP of Sales & Marketing for much of that time. Prior to working at Rowmark, Rich spent over fifteen years working for the founding manufacturers of rotary & laser engraving systems in several capacities including Operations Management, Worldwide Sales, General Manager and President.
Rich has written extensively for the Awards & Engraving Magazine and has also authored “The Engravers Bible”, the definitive text for engravers. Rich is active on several industry marketing and educational boards and is Past President of the Awards and Recognition Association, serving 4,000 members. Rich currently serves on several Advisory Boards helping local businesses grow and prosper
Rich is active in the Findlay community. He has served on the Board of Directors and Foundation for the Children’s Mentoring Connection serving “at risk” children of Hancock County and served as President in 2007. Rich and his wife Laurie live in Findlay, Ohio.
Visual Impact Brisbane
http://www.pacprint.com.au/brisbaneexhibition2016
