Avery Dennison Graphics Solutions has announced that the fourth annual “Wrap Like a King” Challenge will run July 1 (05:00PM AEST) through to October 1, 2016 (04:59PM AEST). With the addition of Australia and New Zealand this year, wrap installers from 44 countries across the globe can submit commercial or colour change wrap projects to be judged to win prize packages worth a total of US$25,000.
Over 170 installers entered the Challenge last year, and more are expected to compete in 2016.
“We are very pleased to be part of this competition and believe the quality of work produced from the ANZ region will go a long way to showcasing the talent we have within our industry. It's a great opportunity to get global exposure for the wrapping community; I wish all the entries the best of luck” said Jordan Leach, Business Manager, Avery Dennison Graphics Solutions, Australia and New Zealand.
Eight geographic regions in the United States, Canada, Europe, Australia and New Zealand have been established for the 2016 Wrap Like a King Challenge. Wrap installers from these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, Conform Chrome series, Avery Dennison MPI 1105 Supercast Digital film, or a combination of car wrap films to be evaluated against their regional peers by a
panel of judges with a winner emerging from each region. Submitted entries will be assessed based on a combination of criteria including uniqueness of the design, quality of installation and visual transformation. Details are available on www.wraplikeaking.com.
The first 25 submissions in the Challenge will receive a special entry prize. Regional winners will be announced in October 2016. The overall winner will be chosen by the panel of judges as the best in show and crowned the “King of the Wrap World” at the 2016 SEMA Show, November 1-4, 2016 in Las Vegas, NV.
The 2016 Judges Panel includes:
● Justin Pate - The Wrap Institute, USA
Pate is an Avery Dennison certified installer/instructor in the US. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
● Myles Kovacs - DUB Magazine, USA
Kovacs is the president and co-founder of DUB® Magazine, a US based magazine that focuses on the urban custom car culture and celebrities and their vehicles.
● Vilmer Klok - World Wide Wrap, Netherlands
Klok is the founder of World Wide Wrap, an online car wrap community that strives to increase awareness of the wrap industry.
● Nuno Gomes - Second Skin Design, Portugal
Gomes is the owner of Second Skin Design, providing technical advice and application services for other companies, particularly in the field of car wrapping with digitally printed material.
● Peter Wright - Avery Dennison Graphics Solutions, Australia & New Zealand
Wright is a technical marketing manager and works with the industry's leading installers, teaching vehicle wrapping workshops and promoting the industry.
● Molly Waters - Avery Dennison Graphics Solutions, North America
Waters is a senior technical specialist in North America, visiting sign and wrap shops talking with customers about the car wrap industry. She frequently contributes to the Avery Dennison blog.
● Hans Bruins - Avery Dennison Graphics Solutions, Europe
Bruins is the technical marketing manager for Signage and Wrapping, involved in the development, launch, application testing and product profiles for new films.
The eight regional winners will receive a trip to the 2016 SEMA Show in Las Vegas where the 2016 “King of the Wrap World” will be announced. The US$3,200 prize pack also includes a 2017 Avery Dennison wrap class, personalized Wrap Like a King swag, a personalized 67” Race Ramp and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost US$5,000.
Starting this year, wrap installers can also share non-automotive wraps on www.wraplikeaking.com. The new “That’s a Wrap” Gallery provides installers the opportunity to show off a wider range of wrap skills. Items like laptops, calculators, high heels and kitchen appliances have been showcased via Avery Dennison social media pages, and now they can be submitted and featured in Wrap Like a King.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital Supercast films at www.wraplikeaking.com. Official rules, judge bios and prize information is also posted on the site.
Avery Dennison Graphics Solutions
www.graphicsap.averydennison.com
