Pantone has launched Pantone Studio, a new iOS app for iPhone, and the brand’s largest foray into digital solutions for the creative industries.
As digital tools continue to transform the creative process and the consumer’s content consumption experience is ever evolving – Pantone has created a comprehensive, connected digital workspace for designers to experience its entire product and service offering. Intuitively designed by full-service digital agency Rokkan with the designer in mind, Pantone Studio provides greater convenience in capturing Pantone colour from the world around you, building and testing that colour in palettes, and sharing work directly into design software, on social media, or with friends, clients, and collaborators.
“Fifty-three years ago, Pantone was introduced as a standardized language to communicate specific colours in the print market,” said SVP and General Manager, Ron Potesky. “Today, Pantone has become iconic and indispensable as the de facto language of colour in all design disciplines, as well as a source of colour intelligence and inspiration. Recognizing the needs and opportunities for designers today, we created Pantone Studio to provide them their own private colour studio – a place where they can explore, capture, create and share colour inspiration with friends and colleagues.”
Translating colour for the digital age
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Pantone Studio members will have access to a comprehensive library of more than 10,000 standardized hues across all Pantone libraries and disciplines, from fashion to graphic colours.
To translate the familiar process of searching through colours in a physical Pantone fan deck into an instinctive digital user experience, each Pantone Guide is visually laid out in a chromatically organized grid that allows members to continuously scroll over colour families to find the perfect hue.
New colours released by Pantone will be automatically updated in the digital studio.
Colour Values and References: colour data (sRGB, Hex and CMYK values) and harmonies (complementary, monochromatic, analogous, split complementary, triadic) are displayed for each colour, as is the visual cross-reference of that colour across Pantone libraries, including Pantone PLUS Series (Graphics/Ink), Fashion, Home + Interiors (Cotton Textiles and Pigment) and Pantone Plastics.
Colour Palettes: Palette creation brings the colours to life in Pantone Studio. Users can build colour palettes consisting of up to five colours, by selecting from colour guides, extracting colours from photos and images, searching by colour number, and by interacting with the custom palettes delivered in Pantone colour Institute™ content. Additionally, designers can:
•Name palettes and add geotag locations
•Add tags that make palettes searchable
•Add inspirational images to use palettes as a personal mood board
•Store and manage an unlimited collection of palettes; and
•Send palettes direct to Adobe Creative Cloud from within the app
Users can experiment with colour palette combinations in the Studio by applying colours against different template designs including graphics, interiors, and typography. As an experimental feature, designers can also visualize Pantone colours on pliable 3D papers and fabrics.
Inspiration and trend information
A fundamental element to the human experience, colour is the visual cue that creates a connection to the environment and the things we love. Pantone Studio enables users to capture inspiration in Pantone’s language and immediately start working with it.
Capturing Inspiration from the World Around You: Inspirational images – from Instagram, Facebook, Pinterest, or a designer’s camera roll - become a designer’s palette in Pantone Studio. Designers can create Pantone palettes sourced from their social media accounts and phone images. Creating a palette at the point of inspiration is also simplified by the app’s camera and adjustable colour picker, which allows you to pinpoint a specific set of Pantone colours from any image uploaded into the app.
Crowdsourcing Inspiration with Pantone Canvas: For designers looking to other artists for inspiration, Pantone Studio is linked with Pantone Canvas (powered by Bēhance) and the ColourLovers community to pull in the inspiring work of others. Users can scroll through artists’ designs organized by Pantone colour and select their palettes for use.
Trend Information from the Pantone colour Institute: The Pantone Colour Institute (PCI) provides colour trend forecasting, brand colour development supported by brand colour stories, and product palette development. Pantone Studio will bring PCI’s insights to designers through a convenient feed of content rich in colour insight and imagery.
Regular content includes articles focused on the emotions, meanings, psychology and context behind particular colours. These articles will span of-the-moment topics, such as colours associated with trending people, topics in the design world and popular colours.
PCI also delivers curated Pantone colours, combinations, and harmonies with background and context to Pantone Studio members, ready to reference as inspiration or work into designs.
Sharing colour Socially
For designers that love to share work on social media, send ideas to clients or discuss colour concepts with collaborators, Pantone Studio gives palette sharing an easy-to-use interface and a whole new look. Palettes can be shared on social networks, like Instagram and Facebook, as well as via email with customized messages.
Pantone Studio also provides a variety of formats for sharing colours and palettes, including incorporating the iconic Pantone chip as a solid and transparent overlay. Each shared colour has the Pantone name and number, ensuring that those who love the colour will know which one to use.
Pantone
www.pantone.com
