Entrants will be able to upload their artwork to the Print My Ride website (okiprintmyride.com) and apply it to a virtual car – rotating a 3D view to experience it from all angles before submitting online showroom photos to be judged by an expert panel.
Winners will be chosen from six categories – ‘Overall design winner’, ‘Best overall visual design based on use of colour and style’, ‘Best use of the OKI Colorpainter’s capabilities based on technical application’, ‘Best professional creative design’, ‘Best design from an educational establishment’, and ‘Wild card’, which will be given to the wrap that garners the most attention on social media.
All these lucky designers will receive incredible prizes for their contributions: a 1:18 scale-model car wrapped in their artwork and an all-expenses-paid VIP trip for two to a Dunlop MSA British Touring Car Championship event. This is an experience money can’t buy and includes access to the team garages, a garage tour, a grid walk, a meet-and-greet session with the drivers and signed team kit. The ‘Overall design winner’ will also receive a 50% discount voucher, redeemable on an OKI hardware product of their choice.
Alongside the competition, OKI will be supplying a brand new livery for Dunlop MSA British Touring Car Championship driver Mat Jackson’s car, printed on the new OKI Colour Painter wide-format printer. The wrap will cover the entire car: a first in the Dunlop MSA British Touring Car Championships.
Jason Price, Creative Designer for vehicle-graphics specialist Jellyfish Design, says: “I think this will certainly go a long way in the industry, I’m very impressed with the work so far and can’t wait to get started”.
Motorbase Performance Team Principal David Bartrum says: “It’s fantastic to have OKI come on board with the team at this point in our campaign. To have that kind of radical change to Mat’s Ford Focus with such a vibrant and unique design for the last two crucial rounds of the 2016 season at Silverstone and Brands Hatch tops things off nicely.
“We’re very proud to be the first team on the Dunlop MSA British Touring Car Championship grid to carry the OKI brand and to demonstrate the new wide-format print wrap in action for the season’s climax and we look forward to a successful partnership off- and on-track.”
With its extensive range of wide-format printers, OKI currently serves many automotive organisations, delivering the speed and performance the industry demands – all while retaining a hyper-fast, high-resolution finish.
Mat Jackson’s car will be sporting the custom-made wrap at the Silverstone race weekend taking place from 17th to 18th September, and at the Brands Hatch GP from 1st to 2nd October. The Print My Ride competition closes on 31st March 2017.
OKI Data
www.oki.com.au
