The Outdoor Advertising Association in the UK has announced that gross revenue for the third quarter of 2007 was £241,491,282, a 4.1% increase on the same period in 2006.
Alan James, chief executive of the OAA, commented that, “Outdoor’s growth continues with revenue for the third quarter up by 4.1%. This means that for the twenty first consecutive quarter outdoor has achieved a YoY increase. Within this figure, digital outdoor screen revenue went up by an impressive 49%. Also, the number of advertisers using outdoor continues to increase. In the period Oct 2006 to Sep 2007, 91 out of the top 100 spenders used outdoor.”
Outdoor Advertising Association of Great Britain
www.oaa.co.uk
