HP announced the winners of the 8th HP Digital Print Excellence Awards for HP Sign & Display a few weeks back and named Clegg Media the winner in the Outdoor Advertising category.
Apart from showcasing the capabilities of HP’s large format printers, the annual awards serve as a platform to inspire PSPs to leverage solutions from HP’s Grapics Solutions Business for breakthroughs in the industry. This year’s awards attracted a total of 76 entries from 10 countries across the region in seven categories.
The seven winners were selected by a panel of three qualified leaders from the printing industry.
“Businesses and brands are increasingly looking at engaging with their customers in more personal ways through print. One way they are doing this is by using innovations in print technology as an extention of their brand,” said Michael Boyle, General Manager, Graphics Solutions Business, HP Inc. Asia Pacific and Japan. “Winners of the HP Digital Print Excellence Awards are recognised for pushing the boundaries of what is possible in the industry.”
The category winners are:
Decoration: Xenon Company Limited (Myanmar)Titled ‘Kid’s Room Transformation’, the HP Latex 3100 was used to print environmentally-friendly wallpapers that are safe for children. |
Corrugated Packaging: Dynapac Co., Ltd. (Japan)Targeting families going to retail stores, the company portrayed a caricature of a truck delivering Kagome juice boxes. Children can play the role of truck drivers through the cut-outs. The company used the HP Scitex FB15500. |
Outdoor Advertising: Clegg Media (Australia)This submission exemplifies how reliable the HP Scitex XP5500 Industrial Printer is at high speeds for full colour printing. The large scale printout packed the wow factor that Tatts wanted to help advertise the massive 25 Million Powerball promotion. |
Retail POP/POS: Beijing Liangtu Express printing (China)Making use of the high-end feel of PU leather, combined with seamless HP Latex print capabilities, Beijing Liangtu Express was able to push the product into the market efficiently and effortlessly. |
Vehicle Graphics: Sykt Ngee Ming Signcrafts (Malaysia)For an upcoming promotion for a cinema, Sykt Ngee Ming Signcrafts made use of the HP Latex 360 to produce eye-catching images of ‘Ghostbusters’ on the PU leather of a vintage car. |
Fashion & Accessary: Beijing Liangtu Express printing (China)Using the HP Latex 375, Beijing Liangtu Express created creative aprons printed on DuPont paper to show a fun and interesting lifestyle through refreshing print applications. |
Special Recognition: Pinwheel Media Group Inc.Jollibee wanted something not unique for their new store design. We used FB500 direct print capabilities to create their mural and used vinyl cast film to wrap around the store’s textured elements. We topped off by using vinyl stickers to coat their plain walls with focus murals. Overall the result was a vibrant and rich graphic experience that got people buzzing for the Bee’s new look, thanks to the power of HP! |
HP Digital Print Excellence Awards
www.hp.com
Clegg Media
www.cleggmedia.net.au
