The latest materials science innovations from Avery Dennison will be revealed at FESPA 2018 (May 15-18, Berlin), at a stand that features both Avery Dennison and Mactac brands.
Ten new innovations – six from Avery Dennison and four from Mactac – will include applications across vehicles, architecture and interior displays. Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe, said that the new options have been designed for maximum impact: “There are big opportunities out there for designers and applicators who use new materials creatively, and we see FESPA as a great chance to engage directly with our customers, so we can share ideas and discuss new business opportunities. These new products offer the high performance, in terms of both visual appeal and ease of use, needed to make business growth easier to achieve.”
Avery Dennison highlights will include new premium car wrap colours – for Supreme Wrapping™ Film and Conform Chrome – bringing the total colour count across the two ranges to more than 100. There will also be a focus on architecture with the new Architectural Window Films range, offering more than 20 new materials to transform building performance, comfort and aesthetics. 
Mactac will be focusing on interior and retail applications. An example is the new Macdot product for short-term displays. Macdot films are so easy to apply that non-professional staff can use them, making them an outstanding cost-effective choice for point-of-sale applications and exhibitions.
Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe, said that the stand is designed to entertain and to engage: “We have great partnerships with our installers, and one of the ways we have made the most of that this year is with Avery Dennison’s recent car wrap design competition. The entries are now all in, and the winner will be showcased at FESPA, applied to the on-stand car as ‘design of the day’.”
Mactac will also showcase the winner of the design competition at FESPA, for its “Bright Young Things Take Hackney” competition, run in collaboration with Arts Thread. Designs for a high-impact, large-scale display for exterior retail walls have been submitted by graduate artists and designers, and students studying art and design across Europe (including Turkey, Cyprus, Russia, Ukraine and Israel). Angus Mcguffin, global creative director, Avery Dennison & Mactac Graphics, said that using Mactac films allows designers and applicators to push boundaries: “Higher performance films enable the installation simplicity and image quality needed to set designs apart. It will be very interesting to see the winning design turned into reality - the winner will be displayed at Hackney Walk, a luxury retail destination in East London.”
Avery Dennison and Mactac will be at stand A42, Hall 6.2, Messe Berlin, from 15-18 May 2018.
Mactac
www.mactacgraphics.eu
Avery Dennison
www.averydennison.com
