A total of eight HP Indigo 20000 digital presses will soon in operation at Chinese candy packaging provider LVAI in the biggest deployment of the flagship digital press in the Asia Pacific and Japan (APJ) region.
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| The HP & LVAI Memorandum of Understanding signing ceremony in Shanghai. (photo - HP) |
LVAI Holdings, located in Linyi city, Shandong province, purchased its first HP Indigo 20000 in 2016 to personalise its packaging solutions and now has added seven more of the breakthrough digital presses to boost its capacity in the booming customisable packaging market.
"Digital printing brings us not only the change of printing method but also a change in business philosophy,” said Guo Jianbo, CEO of LVAI. “This deeper partnership with HP Indigo is a big step forward for LVAI, as we are committed to becoming the world's leading food and beverage packaging and value-added service provider. In the future, LVAI will invest billions of yuan to build a food and beverage industry ecosystem in Shandong province, aiming to provide brands with end-to-end solutions including product development, brand consulting and packaging design.”
The new installations – scheduled to be delivered in 2019 – will be the largest deployment of the HP Indigo 20000 Digital Press to date in APJ and will help LVAI transform into an automated production model.
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| The HP Indigo 20000 Digital Press |
The 30-inch (76 cm) HP Indigo 20000 can print various sized flexible packaging applications and supports demand for growing stock keeping units (SKUs), alongside benefits of reduced waste from minimal setup and production of only the quantities needed. The solution also provides converters the freedom to produce nearly any flexible packaging application, in addition to labels, and shrink sleeves on film or paper.
HP’s flexible packaging ecosystem has grown to include end-to-end solutions including HP Indigo Pack Ready Lamination for immediate time-to-market with high-performance laminates.
“The new order from LVAI validates the value of HP Indigo 20000 digitally printed flexible packaging,” said Alon Bar-Shany, GM, HP Indigo, HP Inc. “The HP Indigo solution offers lower environmental impact by eliminating many steps of printing process and supply chain efficiency, while also opening new opportunities for business growth with mass customization for brand marketing campaigns.”
HP recently sold 20 HP Indigo 20000’s to American supplier ePac Flexible Packaging. Almost 170 HP Indigo 20000 digital presses have been sold worldwide.
