This week’s EFI Connect annual worldwide user’s conference in Las Vegas will include a keynote session with 15-year-old fashion designer Ariel Swedroe, who uses her grandfather’s artwork in her fabric designs.
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| Fashion designer Ariel Swedroe with some of the designs inspired by her grandfather |
The session will also feature a fashion show with some of Ariel’s creations, along with samples showing how up-and-coming designers innovate using leading-edge, streamlined digital production technologies like EFI Reggiani textile inkjet printers.
“I am thrilled to be attending EFI Connect,” Swedroe said. “Even though I have been involved in fashion design for some time, I still have a great deal to learn. Attending EFI Connect will allow me to learn about the latest trends in digital textile printing and the software tools that make designing faster and easier, helping to unleash even more creativity.
Frank Mallozzi, chief revenue officer, EFI, said: “Not only are we dedicated to advancing the analogue-to-digital transformation in textiles and apparel with our suite of textile-related solutions, but we are delighted to be able to shine a light on the great work that is being done by Gen Z-ers, such as Ariel, to transform this important market, building profitable businesses based on digital technologies.”
Swedroe, whose company is Swedroe by Ariel, will be interviewed by Cary Sherburne, senior editor for industry news site WhatTheyThink, on Thursday, January 24th.
Swedroe has grown up surrounded by art, architecture and fashion. Her grandfather is architect and collage artist Robert Swedroe, who emerged in the art scene in 1963 and has been prolific ever since. Ariel got the idea to print her grandfather’s intricate collage designs onto fabric and loved the idea of extending his creative work in an entirely new direction.
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| Robert Swedroe's 'The Downside of Irrationality' |
Connect 2019, which runs from January 22-25, will bring print professionals from across the globe to Las Vegas for informative training and education on key printing and packaging management and technology challenges.
With approximately 200 sessions at the four-day conference, Connect gives EFI customers the opportunity to gain vital insights in smart business management. Attendees from all over the world learn the best ways to use EFI’s portfolio of digital inkjet and software solutions, including EFI Reggiani products – a leading line of printers offering eco-friendly production with stunning colours and colour fidelity using a variety of inks to support virtually any fabric type. EFI’s textile portfolio also includes EFI Optitex cutting-edge 2D and 3D CAD technology and EFI Fiery DesignPro products for textile design and production.
