oOh!media has signed a new long-term contract with Brisbane Airport Corporation (BAC) which includes exclusive rights for internal and external advertising for both the domestic and international terminals.
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| oOh!media signage at Brisbane Airport |
“The new agreement will leverage oOh!’s leading capabilities in content, data, technology to deliver exceptional customer experience and will include unique new signage including what will be the largest digital airport billboard, real-time content delivery and data informed targeting,” said a press release.
oOh! CEO Brendon Cook said the company was thrilled to extend its 18 year partnership with BAC.
“Brisbane Airport, which has been recognised as one of the world’s best airports for its size, is in a period of rapid growth and change,” Cook said. “We look forward to working with BAC to build on this momentum while continuing to drive innovation in how media assets can be used to enhance the entire customer journey.”
Jennifer Andrews, Brisbane Airport Corporation head of retail and commercial, said oOh! would help Brisbane Airport stay at the forefront of airport amenity.
“oOh! is an innovative leader in Out of Home and the broader media sector, with a unique approach to delivering high engagement with multiple media platforms throughout the passenger journey. We are particularly excited by oOh!’s proposal to introduce content throughout the airport to promote not only Brisbane city, but major events, as well as provide bespoke content and entertainment for our travellers which showcases the best of what Brisbane and Queensland has to offer.”
oOh!’s Chief Commercial & Product Officer Robbie Dery said the extension of the partnership meant that Brisbane Airport will benefit from oOh!’s comprehensive end-to-end audience proposition.
“Advertisers continue to look for audience lead solutions and places a high value on being able to engage with them over a prolonged period of time. Our data capabilities enable advertisers to target and quantify specific audience segments in a high dwell environment, so they can tell their brand story over a prolonged period of time to engage deeper. With our end-to-end offering, they can also reach their audiences across multiple platforms, including on billboards on the roads leading into and out of the airport, while checking in, when going through security, at departure gates and when collecting luggage at the other end.”
