Diana Sim began the Minuteman Press franchise in Midland, Perth in March 2015 before being joined nine months later by husband John, a printing industry veteran.
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| Diana and John Sim of Minuteman Press, Midland WA |
“We chose Minuteman Press because John loves his profession and had experience in the industry,” says Diana. “My customer service, sales and admin skills meant that we both had a role in the business that matched our skillsets.”
Prior to franchising, Diana worked in sales and marketing, coordinating events, weddings, and conferences. John worked in the printing industry as a printer, production manager and in sales.
“We realised that many small independent printers were not successful due to lack of structure, supplier support, estimating and database software, marketing, systems, and procedures,” Diana says. “Minuteman Press International has provided all of these vital elements as well as local support to help ensure our business success. The rest was up to us.”
The dynamic husband and wife team are celebrating four years in business as the Minuteman Press franchise in Midland, racking up several awards along the way, and they continue to increase sales and growth year after year.
They’re “always on the lookout” for new products and services to add to the business, such as dye sublimation printing as well as possible acquisitions from the surrounding area.
One way that John and Diana have marketed their business is to use items like pads and promotional products as giveaways for clients. This helps educate customers about the power of promotional products in marketing and demonstrates Minuteman Press’ ability to design, print, and promote custom items that they can send to their own clients as well, says Diana. For example, they sent promotional bottle openers to clients and the first order they received paid for the openers they gave away and has continued to help with sales.
“John and Diana have really taken their Minuteman Press centre to new levels through their hard work and following the Minuteman Press franchise system,” says Glenn Coyle, Minuteman Press International area manager for Western Australia. “They are growing their business tremendously by marketing, networking and adding new customers each week.”
In June 2017, Diana and John bought their own premises and moved about 500 metres down the road from where they were. They've also added another staff member to help with customers, design and work flow.
“Owning our Minuteman Press franchise is where we feel we should have been all along,” Diana says. “There is no looking back!”
For more information on Minuteman Press in Midland, Perth, visit the website.
