Having achieved zero deforestation for its own brand paper, HP is now aiming to help customers transition to a low-carbon and resource-efficient future so that every page printed using an HP printer will be ‘forest positive.’ The goal is to “reduce the impact to the planet.”
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| 'Redefining the power of print': Enrique Lores, president HP Inc. Imaging & Printing |
In 2016, HP achieved 100% zero deforestation associated with HP-branded paper, nearly two years ahead of schedule. It’s on track to achieve zero deforestation of its paper-based packaging by 2020.
HP has a bold vision for what the future of printing can look like, and it starts with challenging the printing industry to transform and continuously innovate, the company says.
“We are redefining the power of print to create a positive, lasting change for the planet, its people and our communities,” says Enrique Lores, president of HP Inc.’s Imaging & Printing business. “HP’s commitment to sustainability guides how we do business and drives the way our printers are designed, made and used. Today at HP Reinvent, we took one step further by pledging to lead the industry in making every page you print sustainable.”
In a press release, HP said the initiative would be good for business.
Today at HP Reinvent, the company announced its bold vision for print sustainability – pledging that every page printed with HP will support a forest positive future, carbon neutrality, and materials designed to reduce the impact to the planet.
Built on HP’s longstanding commitment to environmental innovation, this new vision supports HP’s ongoing efforts to deliver the company’s most environmentally sustainable product portfolio while transforming their business to a more efficient, circular, and sustainable model.
Circular economy models help decouple economic growth and natural resource consumption while driving greater competitiveness. Transforming print sustainability is not only good for the planet – it’s good for business.
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| (photo: HP) |
Carbon Neutral
HP is taking an ambitious step today towards our vision of carbon neutral printing with the introduction of the new energy efficient HP LaserJet A4 printer and EcoSmart black toner, which has a lower melt temperature, thereby reducing the energy consumption of HP printers.
But even more valuable than individual products, is how HP’s products work together through HP’s Managed Print Services (MPS) offerings – helping customers achieve ambitious sustainability goals and better their bottom line. By partnering with HP, customers have reported a 33% annual reduction in carbon emissions, energy consumption and costs.
Circular Economy
HP continues to support a circular economy with its consumer and business products, recently reinventing its printer suite to include closed-loop recycled plastics, with HP ENVY and Tango printers comprised of 30% closed-loop recycled plastics. Since 2000, over 199 million pounds of recycled content plastic have been used in 3.9bn HP Original ink and toner cartridges.
Two years ago, HP introduced the first HP Original ink cartridges made with plastic bottles sourced from Haiti. As of today, the company has sourced more than 550,000 pounds of ocean-bound plastic for use in our products – the equivalent of more than 12 million plastic bottles that might otherwise have washed into the ocean and waterways.
Our R&D teams invest up to five years engineering each new generation of toner and ink cartridges to deliver quality printing and 100% of toner cartridges and 80% of ink cartridges contain recycled content.
Market Expectations
People expect brands to stand for more than the products they sell. A 2019 Edelman study on trust disclosed that 67% of consumers self-identify as Belief-Driven Buyers and believe brands can be a force for social good. In the workplace, initial findings of a global supplies study conducted by HP reveals a company’s commitment to sustainability impacts employee recruitment, retention and advocacy with over 50% of today’s US workforce expecting sustainable practices by employers.
