Avery Dennison Corporation has extended its liner recycling program to include polyethylene terephthalate (PET) label liners. The adhesive materials manufacturer is collaborating with EcoBlue Limited, a Thai company that specializes in recycling PET label liner to create recycled PET (rPET) materials for use in other polyester applications.
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| Pranay Jain of EcoBlue (centre), Johnny Gao of Avery Dennison (2nd from right) and Marcel Cote of Avery Dennison (1st on the right) - Image and caption, Avery Dennison |
“The Avery Dennison PET liner recycling program is a much-needed solution to the issue of liner waste,” said Johnny Gao, senior director and GM, label and graphic materials, Avery Dennison ASEAN. “Our goal is to help customers reduce waste in safe, sustainable, and ethical manner. In collaboration with EcoBlue, converters and brand owners have an easy way to collect PET liner waste and transform it into various recycled PET products.”
“Labels, a critical aspect of packaging, generate liner waste during the process of application”, said Pranay Jain, Managing Director, EcoBlue Limited. “With the launch of our CircuLiner program, our endeavour has been to bring the PET Liner into the circular economy. The goal of our CircuLiner program is to give a second life to PET liner waste that would otherwise wind up in a landfill or an incinerator. We are excited to partner with a sustainability-minded company like Avery Dennison to reach converters and brands that are interested in circular use for their packaging materials.”
The Avery Dennison PET liner recycling program, powered by EcoBue, will begin in Thailand with an aim to expand across the South Asia Pacific region in the future.
“This program is a natural extension of our pioneering efforts to deliver label materials that can elevate brands, improve productivity, and help products become more sustainable,” said Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific and Sub-Saharan Africa.
The announcement follows last year’s launch of the Avery Dennison glassine liner recycling program across Australia, New Zealand, Thailand, and India which helps brand owners and converters recycle glassine paper liner waste into tissue paper.
For business enquiries about any Avery Dennison liner recycling program, please email averydennisonrecycling@ap.averydennison.com
Avery Dennison Corporation is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com
EcoBlue Limited provides recycling solutions for hard-to-recycle materials like coated Films, complex Fibers and post-use Straps, which would otherwise end up in landfills or be incinerated. It is also a pioneer in offering high quality rPET for the PET film application, thereby helping the consumer product companies achieve their commitments towards sustainability. EcoBlue believes that if we improve upon the end-of-life solutions for packaging materials, we would have a truly sustainable medium for bringing everyday products safely to the hands of the consumers. Learn more at www.ecoblue.co.th
