Clairvoyance and crystal balls aside, it’s typically difficult to see into the future. Industry exhibitions can, however, allow business owners and decision makers to gain the foresight – and insight – they need to plan for a successful future.
As the pace of change continues to accelerate, the ability to predict the direction of that change and adapt to it is probably the biggest challenge facing any business today. And perhaps no industry sector is changing faster than print and graphic communications, in all its forms.
Terms like ‘disruption’ and ‘transformation’ have become commonplace across the entire graphic communications spectrum – print, sign, display, engraving, label and packaging – leaving many wondering which way to jump as they seek that elusive competitive edge.
With its perennially popular Forum Series, PrintEx 19 – which later this year co-locates with Label & Packaging Expo and Visual Impact Sydney – aims to help visitors get a handle on the trends and technologies which are shaping the future.
“In such a dynamic sector, making even short-term plans can be a challenge – it’s necessary in order to grow and develop a business, but it’s risky; making the wrong move can be both damaging and expensive,” says Peter Harper, CEO of PrintEx organiser and co-host, Visual Connections.
“With the PrintEx Forum Series, we bring together the experts to talk about likely future directions and present the key issues which are driving change and impacting on the products and services we offer. This will help give PrintEx visitors the information they need to get ahead of the trends.”
Commencing with a Breakfast Keynote Session, the daily program will feature a mix of presentations, from interviews and expert masterclasses, to panel discussions and hands-on workshops - all just a stone’s throw from the exhibition floor.
And this, of course, is what will make the PrintEx19 Forum Series even more valuable – sitting side-by-side with a comprehensive display of technology, products and services that will cover 6000m2 at the Sydney Showground at Sydney Olympic Park.
Harper says it’s the perfect complement, allowing businesses to more successfully evaluate the showcased technologies and services.
“As well as gaining valuable context from the Forums, the exhibition allows visitors to see products and applications in person and speak directly to product experts about their own business requirements, so that they can gauge the potential of specific investments to meet their individual needs.”
In an increasingly dynamic and time-poor work world, business owners and decision makers need to be sure that their investment of time to attend a trade show delivers real return on investment.
Harper says the results speak for themselves. “Evidence in terms of business transacted and both exhibitor and visitor feedback from PrintEx, PacPrint, Visual Impact and international shows like drupa consistently demonstrate that ROI; in fact, I would argue that they have never been more relevant or more valuable.
“PrintEx 19 will be no exception, giving the industry’s decision-makers a unique opportunity to gather the foresight, insight and inspiration they need to grow and strengthen their businesses into the future.”
PrintEx 19 is co-hosted by Printing Industries and Visual Connections and will be held at the Sydney Showground, Sydney Olympic Park, from 13 – 16 August, 2019. Confirm your attendance today with the easy online registration or find out more and keep up with the latest news on the PrintEx website.
https://www.visualconnections.org.au
